Posted by & filed under Local Search Focus.

Owning and operating a local business usually guarantees that your day will be busy from beginning to end. If you have taken the time to read this blog then that says something about you; you are someone who understands that marketing your business and more specifically, getting reviews online, is of utmost importance. Receiving tons of reviews on Google+, Yelp, or Foursquare can make or break a business, so why do business owners hesitate when asked to provide a review for other businesses? Whether it is the local coffee shop, your company’s electrician, or your main supplier; providing these businesses with reviews is necessary to help you grow your business. Here are four tips on giving reviews while representing your business:

Create Accounts for your Business

The first step to writing reviews is to create accounts. Yelp, Google+, and Foursquare are all excellent accounts to start with for a local business. After you are all signed up, just start reviewing. It is best to target companies that directly benefit your business’s success, but don’t be afraid to give a review to that kick-ass taco shop down the street. By giving positive reviews you will be building up your companies profile online as well. (more…)

Posted by & filed under Digital Marketing.

Email automation, marketing workflows, drip campaigns or whatever you want to call it are all the same basic thing. They are automatically sent, personalized, and tracked emails shared with your customers or leads. It is easy to get overwhelmed by the options and implementation of these programs and the services that tout it can be very expensive.

In this article I want to help beginners with two things:

  • How can I plan effective automations?
  • What’s an affordable way to implement?

(more…)

Posted by & filed under Website Design.

threeSimilar to consumer technology, the web and how we interact with it is constantly evolving. Every day we see new designs and graphic effects rolling out on the websites we view in all kinds of markets, from business to shopping to entertainment. For developers, this means you have to be at the top of your game, at all times. While it may be tempting to adopt the all of the latest style developments, here are three trends it might be better to avoid in 2017. (more…)

Posted by & filed under Digital Marketing.

B2B digital marketingAs a digital marketing company, we serve a wide range of businesses and markets. When discussing ideas for engaging content, we sometimes hear B2B clients say “my customers only care about price” or “there’s nothing that interesting to talk about.” No matter what your product or service, there is always more to talk about than price.  While your B2B digital media content may never go viral, it is possible to develop interesting content and engaging social media posts, even with a product line that does not seem very exciting.  Here are 3 ideas to get you started: (more…)

Posted by & filed under Local Search Focus.

Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating – 2-star, 3-star and 4-star (as shown below).

screenshot of google maps sorting feature

(more…)

Posted by & filed under Business Growth.

There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things.

It’s key that small businesses jump at every opportunity to promote themselves on the web. It’s also key that small businesses don’t miss the free opportunities to promote themselves on the web. How can this be done? One phrase: local business directories.

We’re not talking about the kind of local business directories that show up at your doorstep and often get used to start your campfire. Nope, not one bit. We’re talking about online local business directories that will show your business when someone types a service + local location in their search engine of choice (Google, Bing, etc.). (more…)

Posted by & filed under Search Engine Marketing.

Website Load SpeedSite speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content.

According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in page views.  From Kissmetrics, 18 percent of mobile users will look for something else if a site doesn’t load in under 5 seconds. This figure increases to 30 percent of users if the load time reaches 10 seconds. You can probably recall yourself doing this when a page loads too slowly on your mobile device. Who wants to sit and wait? (more…)

Posted by & filed under Business Growth.

The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they will. Here are 5 things you should be doing online to promote your local business:

1. Create or claim and verify your local listings.

In order to provide the most useful and relevant search results, Google and Bing now provide users with quick access to local business information with Google My Business and Bing Places for Business listings. It is extremely important for local businesses to claim or establish their business details to make sure prospective customers know you are open for business. The information you provide or verify will include contact information, store hours, location photos, and other details. The more people know about your business, the more likely they will be to buy from you. (more…)

Posted by & filed under Web Analytics.

Advanced Analytics for FormsThe subject of website analytics is very important for every company that wants to gauge their online success.  Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement.  Is there more that you can be doing though?  The answer is definitely, yes.

I’ve written in the past about A/B testing, the benefits, tools that are available, and how to use those tools. But how do you know what to change or what should be changed?  We’ve been using an online software called Hotjar for a year now, and today I want to show you a little bit about Hotjar’s Form Visualization tool. (more…)

Posted by & filed under Social Media Marketing.

social media for local businessA handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.

Of course, there are countless social media platforms, ranging from Facebook to Snap Chat. We don’t think you need to be on all of them, BUT we encourage you to at least be on Facebook. That’s because Facebook business pages are treated as a local business listing or as a directory listing. We spend time on local listings so why not spend time on Facebook, too? (more…)