Is your local email marketing campaign delivering the results you want? If not, you may be considering giving up on email as marketing strategy. Before you do that, there are things you should consider.
Even as digital communication continues to evolve, email is still a widely used communications tool:
- According to data from Statista, by 2019, the number of email users worldwide is forecasted to reach 2.9 billion.
- Data from Radicati reveals that nearly 80% of all U.S. email accounts were consumer email accounts.
For years, SEO enthusiasts have been trying to understand if there was a SEO value of having keywords in your domain URL. Despite this being up for debate, it’s certainly clear that a page’s URL can fill a number of important roles. Just think, when you search for something in Google, they show you the domain URL to help you better understand what the page or article is about. Check out these search results for a skincare blog we follow – the readability of a link is crucial. Why else would they show the domain name?
“Content is King”, a cliché that every business owner has been told by someone in a marketing department. All clichés are based in at least some reality and even though “Content is King” is an oversimplification, it is based in truth. In order for a small or medium business to compete with big box stores and large corporations, they need quality content on their website and social media platforms. It is simple to discuss quality content, but it is one of the trickiest things to accomplish. Below is a list of helpful tips to create quality and useful content for your small or medium business.
Stop Guessing; Use Statistics to Write Content:
Too many businesses write content on their websites, blogs, and social media platforms with little to no research; which results in content that is never read by potential customers. To write quality content you must understand your customers and how they behave online. Tools such as SEMrush and Google Analytics will show you what pages on your website customers are visiting and what they are searching for on search engines. Once you understand what potential customers type into Google and what pages on your site they respond to, you will be more equipped to write valuable content for your company. (more…)
Google My Business listing information is like online gold. It’s helpful for potential customers to find your listing on Google and it’s helpful for business owners to know helpful listing data. It’s basically a win-win situation!
Before we dig into the online gold that Google My Business listing data has to offer, we have to make sure that your business listing is claimed on Google. Here is how you determine if your listing is claimed or not:
- In the Google search bar, enter the name of your business and the zip code
- There should be a section to the right on the page that has your business information on it
–This is information that Google has gathered about your business such as the address, hours, phone number, etc. More than likely this information came from your website or another listing such as Yelp.
- If the listing says ‘ claim this business ’ on the pop out then your business is not claimed on Google
The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing business with retailers or service providers they know to be reputable, accountable, and concerned about their customers.
As a member of the community you serve, there are many things you can do to build trust as a local business.
1. Get Involved with Community Organizations
People recognize the value of strong community businesses. Demonstrate that your local business is committed your local neighborhood and you will earn the trust of local buyers. Depending on your available resources and budget, your involvement can include things like sponsoring a local sports team, hosting a fundraising event, or donating discounted products or services to support an organization. (more…)
Marketing your business online often ends up being put on the back burner with older companies. Most of those companies have a website but, they rarely update it or utilize. It can be frustrating if your company’s struggling to generate new leads and not using every tool available.
Here are 5 stats that can help your higher ups see there are opportunities being left on the table in your B2B marketplace. (more…)
Who would have thought that Google would actually use real humans to improve search results!? Google is using a new way to better identify content that is potentially offensive or upsetting to searchers. The goal of this is to allow for only factual, accurate & trustworthy information to show up first in search results & they’ll be using humans to achieve it!
In fact, we can think of them as an army. Over 10,000 contractors worldwide will be used to evaluate search results. These raters will be given actual searches to conduct, then they will rate the pages that appear in the top results as to how good they really appear to users.
These army of raters won’t have the power to alter Google’s results directly. A rater marking a particular result as poorer quality than the others will not all the sudden take a plunge in rankings. However, in time, there may be impact on low-quality pages that are identified by these raters as well as ones that aren’t reviewed directly. (more…)
There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to be on all off them.
The social media platforms your business should be on are the ones you’re willing to manage. It may seem obvious but in reality people sometimes don’t consider that the more profiles you have the more you have to manage. Imagine what your day would look like if you had to manage 91 different social media platforms. It looks a wee bit bad when a user stumbles upon a social media platform of your business and it hasn’t received a posting in years. (more…)
We’re really loving the fact that people are more inclined to support local businesses than in the past. We see more people searching for a local business over a big box store and that makes us happy. When our communities support local business, we support local economic growth and the goodness just snowballs in to town.
Local business owners continue to work hard each and every day to make sure their business is headed in the right direction. Upright Communications is happy to help local businesses and we’re always on a mission to show new tools to help local business owners. The newest tool we’d like to tell you about is the Nextdoor Neighbor app, also known as Nextdoor. (more…)
The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she innovated with automation so much. The key is balancing automation with your schedule. Every sales process benefits the most from an ethic of care. I care for you and in turn you care for me. I am loyal to you first and in turn you will be inspired to be loyal to me. This is one mentality that works in many environments. (more…)