Posted by & filed under Content Development.

B2B digital marketing

Marketing your business online often ends up being put on the back burner with older companies. Most of those companies have a website but, they rarely update it or utilize. It can be frustrating if your company’s struggling to generate new leads and not using every tool available.

Here are 5 stats that can help your higher ups see there are opportunities being left on the table in your B2B marketplace. (more…)

Posted by & filed under Local Search Focus.

Who would have thought that Google would actually use real humans to improve search results!? Google is using a new way to better identify content that is potentially offensive or upsetting to searchers. The goal of this is to allow for only factual, accurate & trustworthy information to show up first in search results & they’ll be using humans to achieve it!

In fact, we can think of them as an army. Over 10,000 contractors worldwide will be used to evaluate search results. These raters will be given actual searches to conduct, then they will rate the pages that appear in the top results as to how good they really appear to users.

These army of raters won’t have the power to alter Google’s results directly. A rater marking a particular result as poorer quality than the others will not all the sudden take a plunge in rankings. However, in time, there may be impact on low-quality pages that are identified by these raters as well as ones that aren’t reviewed directly. (more…)

Posted by & filed under Social Media Marketing.

social mediaThere was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to be on all off them.

The social media platforms your business should be on are the ones you’re willing to manage. It may seem obvious but in reality people sometimes don’t consider that the more profiles you have the more you have to manage. Imagine what your day would look like if you had to manage 91 different social media platforms. It looks a wee bit bad when a user stumbles upon a social media platform of your business and it hasn’t received a posting in years. (more…)

Posted by & filed under Local Search Focus.

We’re really loving the fact that people are more inclined to support local businesses than in the past. We see more people searching for a local business over a big box store and that makes us happy. When our communities support local business, we support local economic growth and the goodness just snowballs in to town.

Local business owners continue to work hard each and every day to make sure their business is headed in the right direction. Upright Communications is happy to help local businesses and we’re always on a mission to show new tools to help local business owners. The newest tool we’d like to tell you about is the Nextdoor Neighbor app, also known as Nextdoor. (more…)

Posted by & filed under Business Growth, Digital Marketing.

automationThe biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she innovated with automation so much. The key is balancing automation with your schedule. Every sales process benefits the most from an ethic of care. I care for you and in turn you care for me. I am loyal to you first and in turn you will be inspired to be loyal to me. This is one mentality that works in many environments. (more…)

Posted by & filed under Local Search Focus, Search Engine Marketing.

Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local strategies and to continually monitor the campaign’s effectiveness to get the most from it.

Google research shows that shoppers are inspired to visit a local retail location after finding information such as store hours and location, or product availability and price.

“A common myth is that as a result of searching online, shoppers will only visit e-commerce sites. In reality, three out of four shoppers who find local information in search results helpful are more likely to visit stores.” (more…)

Posted by & filed under Search Engine Marketing, Tech Updates.

FredAn unconfirmed Google algorithm update known as “Fred” began making its presence known on March 9th. This latest ranking update is reported to have impacted site rankings in a variety of ways.  As with the many other Google algorithm changes you hear about, Fred may have you wondering how your site may have been impacted and what you need to do.

The Fred update seems to be targeting the quality of links on a given website. These include the relevant online channels that link to the website – examples can include Yelp, Google+, LinkedIn, and more. Over time, a website will naturally acquire links, but the process of link building can also be assisted by services like MozLocal, which submit a website to a variety of online directories concurrently. Links are important in establishing your credibility with Google, which will result in Google showing your website more prominently and consistently in searches for your products and services. (more…)

Posted by & filed under Content Development, Website Design.

excited childrenIf your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is entirely possible that the rest of your website will not even be seen. (more…)

Posted by & filed under Local Search Focus.

Owning and operating a local business usually guarantees that your day will be busy from beginning to end. If you have taken the time to read this blog then that says something about you; you are someone who understands that marketing your business and more specifically, getting reviews online, is of utmost importance. Receiving tons of reviews on Google+, Yelp, or Foursquare can make or break a business, so why do business owners hesitate when asked to provide a review for other businesses? Whether it is the local coffee shop, your company’s electrician, or your main supplier; providing these businesses with reviews is necessary to help you grow your business. Here are four tips on giving reviews while representing your business:

Create Accounts for your Business

The first step to writing reviews is to create accounts. Yelp, Google+, and Foursquare are all excellent accounts to start with for a local business. After you are all signed up, just start reviewing. It is best to target companies that directly benefit your business’s success, but don’t be afraid to give a review to that kick-ass taco shop down the street. By giving positive reviews you will be building up your companies profile online as well. (more…)

Posted by & filed under Digital Marketing.

Email automation, marketing workflows, drip campaigns or whatever you want to call it are all the same basic thing. They are automatically sent, personalized, and tracked emails shared with your customers or leads. It is easy to get overwhelmed by the options and implementation of these programs and the services that tout it can be very expensive.

In this article I want to help beginners with two things:

  • How can I plan effective automations?
  • What’s an affordable way to implement?

(more…)