Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored” section at the top of a Google page. This is popular for businesses selling goods. For those of you ballin’ on a budget, there are less costly ways to rank higher.
A popular method for optimizing a business’ website (more…)
Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications.
Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market. The company’s mission is to supply customers with highly dependable, heavy-duty equipment along with industry-leading customer service and support-after-the-sale. By delivering the highest value products and superior service, Fecon is committed to forging lasting customer relationships. (more…)
Just when we were getting used to the newest way in which Google displayed Google My Business (GMB) listings on mobile devices, it’s changing again. Are you ready!? 😉
Though this new update varies from business to business that we’ve tested and researched, there is a definite look to it that’s noted across the board.
First, you’ll see a bar across the top that has Posts, Reviews, About (other GMB listing features) & it stays with you as you scroll down the page, regardless of how far you go down. Even when you reach organic results, you’ll still be able to access the GMB bar at the top. (more…)
Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting.
If you feel like you have exhausted all potential post ideas, here are ten (plus) ideas that may spark some creative juices.
National holidays are among the easiest posts to create and schedule in advance. You can encourage your followers to purchase a product or service as a gift for a given holiday or simply wish them a good day. Another step up would be to theme the post around both the holiday and your business. For example, if you are an owner of a bakery, you can promote the cookies you have made specifically for mothers on Mother’s Day. Way to take that extra step! (more…)
Assault landing, one of the first waves at Omaha. The Coast Guard caption identifies the unit as Company E, 16th Infantry, 1st Infantry Division. Photo courtesy of Center of Military History.
Today is a day of remembrance. June 6, 2019 is the 75th anniversary of Allied forces invasion on the beaches of Normandy, France. This decisive operation marked a turning point in World War II, giving the Allied forces a strong foothold in the battle against occupying Nazi Germany.
The Army’s D-Day history website provides an overview of this event:
“The Normandy beaches were chosen by planners because they lay within range of air cover, and were less heavily defended than the obvious objective of the Pas de Calais, the shortest distance between Great Britain and the Continent. Airborne drops at both ends of the beachheads were to protect the flanks, as well as open up roadways to the interior. Six divisions were to land on the first day; three U.S., two British and one Canadian. Two more British and one U.S. division were to follow up after the assault division had cleared the way through the beach defenses. (more…)
If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in local searches.
How Does Population Density Affect SERP?
Several factors go into local searches, chief among them:
- Relevance – how well your business matches a search, which is based on keywords
Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of the “micro-influencer”.
What is a micro-influencer?
Micro-influencers are the (more…)
While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts.
SEO Ranks First in Marketing Methods
SEO is the most common marketing method after paid search, followed by email marketing (66 percent) and content marketing (60 percent). Traditional marketing methods, such as direct mail and telemarketing, rank low in priority with 32 percent and 4 percent respectively. (more…)
Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer.
About the Client
WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics.
Serving global markets in the medical, hygiene, and industrial sectors since 2008, the company provides high quality, affordable products that fit the needs of small order customers and large multinational corporations alike. The original WPT plant was constructed in the early 1970’s. Since then, the company (more…)
On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is an update that is not targeting a specific niche or region – it’s everyone. Florida 2 will have one of the most widespread impacts on keywords and search rankings to date.