Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have to commit to regularly posting on social media but you have to be creative! And it doesn’t just stop at creativity, you have to think about your audience and what it is they want to hear and see. (more…)
In an earlier blog post we introduced wireframes, a term you’re likely to find in any website proposal when shopping for a new site. But even being familiar with the concept, some people may still be skeptical of the exact benefits. An extra step means more time and money, right? Actually, no it does not. We find investing in the wireframe stage can be instrumental to the overall quality of the final website, plus it saves time and money along the way.
Still not sure wireframing will be worth the effort? Let us convince you. (more…)
One of the greatest resources for a website is great content. It can continually pull in new visitors over time, earn links, build relationships, and educate website visitor. Therefore it is essential to take a little time and think like your customer. You need to create content that engages and inspires your customer.
Get in your customer’s shoes
The first place to start is identifying your most successful customers. These are the ones you wish you had more of every day. What makes them special? Do not think only about the money. That’s an easy pitfall. Think about what made them a good person to be involved with your organization. To see what a day in their life is like, you need to imagine you are them and think about these key ideas:
Social media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re just touching the surface with the evolution of social media when we are referring Facebook. Let that sink in… (more…)
A “touchpoint” can be defined as any interaction that your company has with your prospects or customers. These touchpoints taken collectively define the Customer Experience. The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect.
At Upright, we work with clients on digital marketing initiatives and often focus on Digital Touchpoints. And to improve the Customer Experience, we have developed a 5-step process to analyze our client’s digital touchpoints: (more…)
As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content. If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more and more business marketers leveraging the power of business blogs to enhance their digital marketing efforts. According to HubSpot research, “53% of marketers say blog content creation is their top inbound marketing priority.” (more…)
We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales.
For a local business doing most if not all their marketing, online, it’s important to embrace a quality digital marketing strategy that is seen by all of their potential customers online. When it comes to digital marketing, we believe there are five main areas of focus for local businesses. (more…)
A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint. So, we wanted to give you some examples of what these extremely important first and lasting impression opportunities might be.
The first digital touchpoint is one that we don’t often think of as being under our control. That is the listing that Google displays as the result of a keyword search. These search engine results pages (SERPs) will generally list 10 organic results per page with you and your toughest competitors all in a row. So, if this is to be truly the first impression many people will have of your company, it stands to reason that you would want to make that a positive impression. And you can! (more…)
Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your buyers. The marketing experts working for large chain retailers are not spending time with the customers in your neighborhood. Your firsthand experience and knowledge gives you the power to make your marketing more effective. One way to apply that knowledge is in your choice of the keywords you target in your online marketing campaign. (more…)
Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search.
How the Google Q&A Feature Works
When consumers use Google Maps or Search to find a product or service, local business listings appear. After clicking on a particular business listing the user will see a summary of information about the business, including location, hours, pictures, reviews, and more. This new listing feature will allow users to scroll down to a Question and Answer section, where they can browse FAQs or ask new questions about the business. (more…)