Assault landing, one of the first waves at Omaha. The Coast Guard caption identifies the unit as Company E, 16th Infantry, 1st Infantry Division. Photo courtesy of Center of Military History.
Today is a day of remembrance. June 6, 2019 is the 75th anniversary of Allied forces invasion on the beaches of Normandy, France. This decisive operation marked a turning point in World War II, giving the Allied forces a strong foothold in the battle against occupying Nazi Germany.
The Army’s D-Day history website provides an overview of this event:
“The Normandy beaches were chosen by planners because they lay within range of air cover, and were less heavily defended than the obvious objective of the Pas de Calais, the shortest distance between Great Britain and the Continent. Airborne drops at both ends of the beachheads were to protect the flanks, as well as open up roadways to the interior. Six divisions were to land on the first day; three U.S., two British and one Canadian. Two more British and one U.S. division were to follow up after the assault division had cleared the way through the beach defenses. (more…)
If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in local searches.
How Does Population Density Affect SERP?
Several factors go into local searches, chief among them:
- Relevance – how well your business matches a search, which is based on keywords
Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of the “micro-influencer”.
What is a micro-influencer?
Micro-influencers are the (more…)
While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts.
SEO Ranks First in Marketing Methods
SEO is the most common marketing method after paid search, followed by email marketing (66 percent) and content marketing (60 percent). Traditional marketing methods, such as direct mail and telemarketing, rank low in priority with 32 percent and 4 percent respectively. (more…)
Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer.
About the Client
WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics.
Serving global markets in the medical, hygiene, and industrial sectors since 2008, the company provides high quality, affordable products that fit the needs of small order customers and large multinational corporations alike. The original WPT plant was constructed in the early 1970’s. Since then, the company (more…)
On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is an update that is not targeting a specific niche or region – it’s everyone. Florida 2 will have one of the most widespread impacts on keywords and search rankings to date.
There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results.
What is DuckDuckGo?
Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach.
What is Changing?
Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your Google text ads will now show up in YouTube search results. At present, users will only see Google text ads in mobile search; however, this may roll out across device types at a later date. (more…)
The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services.
About Air Systems
“Air Systems is a unique, innovative and ambitious company. Unique in that we are an all-inclusive manufactures representative, product manufacturer and full-service company. Innovative in that we are constantly developing new products and updating existing products to be relevant for today’s industrial process air market. Ambitious in that we take on projects others don’t want and we rarely, if ever, say NO.”
Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search.
Q4 2018 Search Statistics
According to Merkle’s Q4 2018 Digital Marketing Report, 96 percent of all mobile search visits in the U.S. originated from Google. In contrast, Yahoo and Bing each delivered 2 percent or mobile searches, with 0.5 percent contributed from DuckDuckGo.
For overall search trends, the data was similar. Bing’s share doubled to 4 percent, Yahoo took 3 percent, and Google claimed 93 percent. (more…)