Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch.
Research found that 92% of consumers visit local businesses’ websites when deciding which business to use, so it’s never been more important for local businesses to be monitoring how their website is performing.
However, SEO professionals for local businesses know it can be (more…)
Valentine Research, the manufacturer of the Valentine One radar locator, has been a client of Upright Communications since 2000. In our years of partnership, we have performed search engine optimization, pay per click marketing, and website development services. It was such a joy to see a recent Cincinnati Enquirer article spotlighting an extremely generous donation that Valentine Research CEO, Mike Valentine and his wife Margaret have made to the Cincinnati Ballet. You make us proud!
Just a few weeks ago, Mike and Margaret contributed $10 million towards Cincinnati Ballet’s much-needed move to a (more…)
With the rise in online shopping and easy access to tons of product reviews, your local business needs a distinctive digital presence to stay competitive. Whether this means having a website with online selling, multiple social media platforms, and/or great online customer service, these can all attribute to your customers’ perception of your brand. To be competitive, you need to be able to provide various online strategies but at a higher standard than your competitors. Let us give you a helpful guide!
Invest In Your Website
An attractive website is always a great idea to keep your site’s users interested – lower (more…)
For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to make sure your product pages are bringing in revenue.
Invest In Quality Product Images
Seeing as your customer will be unable to feel and see your product in person, it is a good idea to hire a photographer who can capture an image that brings the product to life. A potential buyer should be able to visualize that product in real life. This could mean (more…)
Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to keep in mind in optimizing these elements for shopping page performance.
Below, we highlight and expand on a few of these suggested strategies, which we feel to be most beneficial. While helpful concepts for all online marketers, application of these strategies will be (more…)
A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the rating is. This is where written/typed reviews come in to add clarity – a fusion of both is ideal. It may be scary to give your customers this much power over your business’ reputation; however, it is crucial to facilitating a relationship with your customers.
According to a study by Womply, businesses that have multiple platforms or listings on sites that allow for customer reviews may find themselves bringing in more revenue. These digital platforms give businesses the opportunity to (more…)
An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part of our job is to assess a client’s status quo to identify missing elements or opportunities for enhancement. One area that we often find in need of improvement is on-page optimization.
Websites that lack on-page SEO often fail to rank well on (more…)
Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online presence.
While adding a blog to your website may not be difficult, too many marketers do (more…)
We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type of consumer you are, the number of choices only seems to be growing. Can video content be a way for your business to have a competitive advantage? Simply said, (more…)
Upright is excited to showcase another new successful client website launch – the recently updated and redesigned Hague Water website. The new Hague Water website features new and expanded information on the company’s comprehensive line of products and services. Details include product features and specifications presented in an easy-to-reference format.
About Hague Water
Hague Quality Water International exports water treatment solutions to over 50 countries and is (more…)