You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence.
What are Digital Touchpoints?
Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You may know that customer experience is key to keeping customers happy and loyal, to grow your revenue.
How to Define Digital Touchpoints
At Upright Communications, we developed a 5-step method to define digital touchpoints for our clients. (more…)
It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous, I can easily list companies with websites that are user friendly, and companies who have lost my business due to their to inability to produce a quality platform. (more…)
Hi again, hope you’re enjoying the Upright Communications blog and the intern posts! Only a few weeks later and I’ve got a bunch to update you guys on. I cannot believe we are already nine weeks into the semester and internship. Boy is the fall busy!
The Upright team has done a wonderful job including me on new tasks and finding ways for me to contribute towards overall company efforts. I’ve enjoyed getting better at weekly and daily tasks but still enjoy the learning curve that comes with each new project. (more…)
Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing.
SEO is Key
SEO or search engine optimization is where it all starts. Without SEO, your website won’t come up with a potential customer searches for distributors in your industry. (more…)
As you may be aware, SEO can be a terrifying industry to work in at times. The simplest mistakes, even typos, can doom your website and turn away crucial traffic from your website. Today, we have put together for you our list of top horror stories regarding digital marketing to get us in the Halloween spirit. Thankfully, these instances are not from our own experience, but rather experiences from other SEO organizations.
Trusting the Right Agency
Trolling Motors entrusted its SEO campaign and other digital marketing efforts with an SEO agency. Trolling Motors chose to pursue a “hands-off” approach and did not feel the need to supervise the agency. (more…)
Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing – and what you should do instead.
Why You Shouldn’t Blog Like Your Ads
When you’re starting a blog, your ads might seem like a shortcut to great blog posts. You know why your products and services are amazing, and your ads have all that information. (more…)
It has officially been four weeks at Upright Communications, and it’s safe to say that I have been busy! Whether it’s scheduling social media posts, writing blog articles, or conducting keyword research, I have been getting my hands on a ton of work and learning a bunch along the way.
I have worked with several digital marketing platforms and tools including Hootsuite, SEMrush, MailChimp, and Google My Business (GMB). I’ve learned how to schedule social media posts in Hootsuite, organize and create email campaigns in MailChimp, manage local listings on GMB, and create landing pages for clients. And this is just the beginning! (more…)
As a team, Upright Communications recalled our personal accounts on September 11, 2001. Nearly two decades ago, it is amazing how much detail we are able to include in these stories regarding whereabouts and emotions regarding that dreary Tuesday morning. (more…)
Hi there, Emma here, and I’m happy to announce that I am Upright Communications’ intern for the fall semester! I am currently a senior at the University of Cincinnati pursuing a major in marketing and minor in business analytics. I am part of UC’s co-op rotational program and have completed several other internship experiences in various industries including market research, venture capital, and digital marketing.
I was immediately interested in Upright’s internship posting when I noticed the title “Junior Account Manager.” Not only did this sound like an incredible opportunity, but this is exactly the type of role I am looking to pursue once I graduate. I am excited to gain exposure to real clients with real needs and witness my own deliverables be implemented to improve client website performance.
Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change.
Millennials are Values-Driven Shoppers
More than previous generations, Millennials support companies whose values align with theirs. Consider the success of Toms, which donates a pair of shoes for every pair purchased. Broadcast your core values to attract Millennial buyers who share those views.
On a related note, community engagement is very important to Millennials. If your business contributes to charity or performs volunteer work, promote this to show Millennials your business “gets it.” (more…)