B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know.
Focus on Know, Like, Trust
B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with high-value content that positions your business as the industry leader, boost likability through your tone and messaging, and increase trust by sharing testimonials from clients. (more…)
There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips.
1. Know Your Why
Why are you blogging? If you can’t answer this question, you can’t be an effective business blogger.
Spend time thinking about your goals and objectives for your blog. Are you looking to increase new clients, to grow your connection to your customers, to stand out in your industry, or some combination of the above? Once you can answer this, you can bring clarity to your blogging efforts. (more…)
Wrapping up the Upright Communications intern series, I can safely say it’s been a semester for the books! Over the past fourteen weeks, I’ve been able to further build out my knowledge in the digital marketing industry, witness ongoing agency and client relationships, and obtain a strong sense of what an Account Manager position entails.
As the semester comes to a close and I say my goodbyes to the team, I’ve discovered three crucial skill sets I will need to bring with me into other internships and jobs.
Do Your Research
Whether you’re pitching to a potential client, preparing to re-design your website, or even writing content for your website, you need to perform necessary research. Nobody is going to buy into your sales pitch if you aren’t even willing to appropriately prepare yourself. (more…)
To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing.
Understand Your Customers
Your internet marketing efforts must start here, because if you skip this step, you risk sending out messaging that does not resonate with your customer base — wasting your hard work and your marketing budget.
Figure out who buys your products, then set up sample personas that represent your customers as well as a customer journey map that illustrates the path to conversion. (more…)
Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉
As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust them and what they’re all about. And that also includes their awesome ‘Studies’ they perform where they focus on one particular thing and research the heck out of it. They do the hard work and we get a clear understanding of what’s been found. Most of the time, these findings are extremely helpful for local businesses! (more…)
With Thanksgiving and other holidays right around the corner, the Upright Team got to thinking and realized there’s so much to be grateful for. Of course, we are passionate about digital marketing and website optimization, but if it wasn’t for our exceptional clients our jobs just wouldn’t be the same. Working with invested, curious, and impressive individuals make our day-to-day interactions all that more exciting and fun.
We went around the office and asked Upright members to speak to what they’re most thankful for and anything else they wanted to add. We hope you enjoy reading this post just as much as we enjoyed creating it. (more…)
You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence.
What are Digital Touchpoints?
Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You may know that customer experience is key to keeping customers happy and loyal, to grow your revenue.
How to Define Digital Touchpoints
At Upright Communications, we developed a 5-step method to define digital touchpoints for our clients. (more…)
It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous, I can easily list companies with websites that are user friendly, and companies who have lost my business due to their to inability to produce a quality platform. (more…)
Hi again, hope you’re enjoying the Upright Communications blog and the intern posts! Only a few weeks later and I’ve got a bunch to update you guys on. I cannot believe we are already nine weeks into the semester and internship. Boy is the fall busy!
The Upright team has done a wonderful job including me on new tasks and finding ways for me to contribute towards overall company efforts. I’ve enjoyed getting better at weekly and daily tasks but still enjoy the learning curve that comes with each new project. (more…)
Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing.
SEO is Key
SEO or search engine optimization is where it all starts. Without SEO, your website won’t come up with a potential customer searches for distributors in your industry. (more…)