Posted by & filed under Upright News.

The holidays are a time of celebration and making special memories with family and friends.  For many of us, traditions are a big part of the festivities and special moments we enjoy. In honor of the season, the Upright team has some Christmas traditions we would like to share with you.

Keely Ledebur

Each year I look forward to unpacking the Christmas ornaments.  We have many handmade decorations, souvenirs we collected on trips, and ornaments that used to hang on my mother’s tree when she was young, and they all bring back special memories. Every year I give my kids an ornament or two representing something they like at the time.  Now at 14 and 16, they already have a nice collection of ornaments (and memories) to hang on their own trees someday. (more…)

Posted by & filed under Tech Updates.

hosting environmentThe short answer is “No”, and the long answer is “Absolutely not”.

The business of web hosting is a cutthroat market where even the smallest details set vendors apart.  To someone not-so-familiar with all the available tech and and/or good knowledge of how the web is served to users, the lingo used is very difficult to understand.  Hopefully this article can shed some light on what to look for when browsing the plans of web hosting providers. (more…)

Posted by & filed under Social Media Marketing.

social media marketingLike most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have to commit to regularly posting on social media but you have to be creative! And it doesn’t just stop at creativity, you have to think about your audience and what it is they want to hear and see. (more…)

Posted by & filed under Website Design.

wireframe sampleIn an earlier blog post we introduced wireframes, a term you’re likely to find in any website proposal when shopping for a new site. But even being familiar with the concept, some people may still be skeptical of the exact benefits. An extra step means more time and money, right? Actually, no it does not. We find investing in the wireframe stage can be instrumental to the overall quality of the final website, plus it saves time and money along the way.

Still not sure wireframing will be worth the effort? Let us convince you. (more…)

Posted by & filed under Content Development.

creating contentOne of the greatest resources for a website is great content. It can continually pull in new visitors over time, earn links, build relationships, and educate website visitor.  Therefore it is essential to take a little time and think like your customer.  You need to create content that engages and inspires your customer.

Get in your customer’s shoes

The first place to start is identifying your most successful customers. These are the ones you wish you had more of every day. What makes them special? Do not think only about the money. That’s an easy pitfall. Think about what made them a good person to be involved with your organization. To see what a day in their life is like, you need to imagine you are them and think about these key ideas:
(more…)

Posted by & filed under Social Media Marketing.

Social Media MarketingSocial media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re just touching the surface with the evolution of social media when we are referring Facebook. Let that sink in… (more…)

Posted by & filed under Touchpoint Marketing.

Digital TouchpointsA “touchpoint” can be defined as any interaction that your company has with your prospects or customers.  These touchpoints taken collectively define the Customer Experience.  The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect.

At Upright, we work with clients on digital marketing initiatives and often focus on Digital Touchpoints.  And to improve the Customer Experience, we have developed a 5-step process to analyze our client’s digital touchpoints: (more…)

Posted by & filed under Content Development.

As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content.  If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more and more business marketers leveraging the power of business blogs to enhance their digital marketing efforts. According to HubSpot research, “53% of marketers say blog content creation is their top inbound marketing priority.” (more…)

Posted by & filed under Digital Marketing.

Marketing StrategiesWe get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales.

For a local business doing most if not all their marketing, online, it’s important to embrace a quality digital marketing strategy that is seen by all of their potential customers online. When it comes to digital marketing, we believe there are five main areas of focus for local businesses. (more…)

Posted by & filed under Digital Marketing, Touchpoint Marketing.

Digital touchpointsA “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint.  So, we wanted to give you some examples of what these extremely important first and lasting impression opportunities might be.

The first digital touchpoint is one that we don’t often think of as being under our control. That is the listing that Google displays as the result of a keyword search. These search engine results pages (SERPs) will generally list 10 organic results per page with you and your toughest competitors all in a row. So, if this is to be truly the first impression many people will have of your company, it stands to reason that you would want to make that a positive impression. And you can! (more…)