Posted by & filed under Upright News, Website Design.

S&S Tire website designUpright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and 11 wholesale tire distribution centers that do business in 18 states and employ over 600 people.

The newly enhanced S&S Tire corporate website encompasses three individual websites, representing the three segments of their business – Retail, Commercial, and Wholesale. Each of the sites features a bold and updated look, along with the familiar helpful resources their customers count on. Each of the sites features an easy-to-navigate, intuitive design as well as extensive information about the company’s products and services. (more…)

Posted by & filed under Conversion Optimization.

Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients who have no time to waste and are actively considering your business.

When it’s easy to search your website, then you will clinch these sales and boost revenue. (more…)

Posted by & filed under Content Development.

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?

(more…)

Posted by & filed under Conversion Optimization.

Call-to-Action StrategiesAre your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions.

Show Users How it Works

You can talk all you want about why your service is killer, but what website visitors really want is to see it in action and decide for themselves. Call-to-actions that actually show users what you do and why it’s so amazing (instead of telling them) are highly effective. Think “See a Demo,” “Show Me” or “Create My Product.” Combine these simple prompts with your unique product or service for a CTA that incites curiosity and keeps customers excited. (more…)

Posted by & filed under Upright News.

Xtek new website designUpright Communications is proud to showcase the newly launched website of our client, Xtek, Inc. Established in 1909, Xtek is an industry-leading manufacturer of custom engineered components for industrial applications in steel mills, aluminum mills, mineral processing, power generation, pulp and paper, and other industries throughout the world. (more…)

Posted by & filed under Website Design.

Conversion Optimization for your WebsiteYour website can have all the right on-page SEO, but without conversion optimization, you will not see the return on investment you seek. Read on for our favorite tips on conversion optimization for your website.

Revamp Your Content

The best call to action won’t get read if customers do not reach it, so conversion starts with your content. (more…)

Posted by & filed under Upright News.

Upright Communications is seeking to add a paid intern to their team. The position is for 20 hours/week at $12/hour and has flexibility based on your school schedule. You will gain valuable experience to prepare you for a Copywriter or Junior Account Manager position in the digital marketing agency industry.

At the end of the internship you will be able to confidently complete the following:

  • Content creation
    • This includes writing blog posts, website content, ebooks, landing pages, email newsletters, and more using WordPress, Drupal and other website platforms
  • Search Optimization
    • Understand how to choose keywords for optimal search optimization success, create copy around keyword strategies, manage pay-per-click campaigns

    (more…)

Posted by & filed under Local Search Focus.

ideasThere’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities.

Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic sales messaging, local businesses have an opportunity to stand apart with messaging that builds a connection with consumers and earns trust. As a member of the community you serve, you have the advantage of knowing what people are talking about locally, and what things they care about. Tapping into these conversations will help your customers get to know your business and increase the likelihood of them doing business with you. (more…)

Posted by & filed under Social Media Marketing.

social mediaSocial media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it!

Upright Communications is here to be your social media expert at all times! Whether it’s understanding metrics, getting a social media calendar scheduled or researching your competitors, we’ve got you covered. But if you’re just starting out or you’ve hired someone to help you within your organization, you can establish some ‘bare necessities’ to have you be successful in the social media world. (more…)