Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to keep in mind in optimizing these elements for shopping page performance.
Below, we highlight and expand on a few of these suggested strategies, which we feel to be most beneficial. While helpful concepts for all online marketers, application of these strategies will be (more…)
A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the rating is. This is where written/typed reviews come in to add clarity – a fusion of both is ideal. It may be scary to give your customers this much power over your business’ reputation; however, it is crucial to facilitating a relationship with your customers.
According to a study by Womply, businesses that have multiple platforms or listings on sites that allow for customer reviews may find themselves bringing in more revenue. These digital platforms give businesses the opportunity to (more…)
An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part of our job is to assess a client’s status quo to identify missing elements or opportunities for enhancement. One area that we often find in need of improvement is on-page optimization.
Websites that lack on-page SEO often fail to rank well on (more…)
Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online presence.
While adding a blog to your website may not be difficult, too many marketers do (more…)
We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type of consumer you are, the number of choices only seems to be growing. Can video content be a way for your business to have a competitive advantage? Simply said, (more…)
Upright is excited to showcase another new successful client website launch – the recently updated and redesigned Hague Water website. The new Hague Water website features new and expanded information on the company’s comprehensive line of products and services. Details include product features and specifications presented in an easy-to-reference format.
About Hague Water
Hague Quality Water International exports water treatment solutions to over 50 countries and is (more…)
Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored” section at the top of a Google page. This is popular for businesses selling goods. For those of you ballin’ on a budget, there are less costly ways to rank higher.
A popular method for optimizing a business’ website (more…)
Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications.
Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market. The company’s mission is to supply customers with highly dependable, heavy-duty equipment along with industry-leading customer service and support-after-the-sale. By delivering the highest value products and superior service, Fecon is committed to forging lasting customer relationships. (more…)
Just when we were getting used to the newest way in which Google displayed Google My Business (GMB) listings on mobile devices, it’s changing again. Are you ready!? 😉
Though this new update varies from business to business that we’ve tested and researched, there is a definite look to it that’s noted across the board.
First, you’ll see a bar across the top that has Posts, Reviews, About (other GMB listing features) & it stays with you as you scroll down the page, regardless of how far you go down. Even when you reach organic results, you’ll still be able to access the GMB bar at the top. (more…)
Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting.
If you feel like you have exhausted all potential post ideas, here are ten (plus) ideas that may spark some creative juices.
National holidays are among the easiest posts to create and schedule in advance. You can encourage your followers to purchase a product or service as a gift for a given holiday or simply wish them a good day. Another step up would be to theme the post around both the holiday and your business. For example, if you are an owner of a bakery, you can promote the cookies you have made specifically for mothers on Mother’s Day. Way to take that extra step! (more…)