One of the main reasons of having a website is so that your business, product or services can be found on the internet. Search engine optimization, SEO, is the key ingredient to making sure your website is found by those who could benefit from your business. There are over 300 ranking factors that search engines use to determine which sites rank for certain keywords. The most popular search engine, Google, isn’t totally transparent on the 300 ranking factors but SEO specialists have a pretty good grasp. We won’t dive in to all 300 ranking factors (because that would be very overwhelming) but we can give you our top six ranking factors. (more…)
Google My Business has rolled out a new feature to several accounts where you can post news, events, savings, etc. publically to your business listing. If you received an email from Google inviting you to the program, you’re eligible to start posting right away.
We performed a test for a client we saw the new Google Post update on and are seeing it in action in Google search. We look forward to this being rolled out to all of you in the near future. It’s typically anywhere from a few days to a few weeks to see it on most, if not all, accounts. The pilot is available until January 10, 2017, according to Google.
Leveraging digital marketing is essential to a well-rounded marketing mix. It can be the hub, or central point, for communications to track results and engage with your customers. However, the nearly limitless potential digital marketing can offer is not easy to capitalize, even for people that do this work full time (like me!). It’s undeniably important you choose a partner that is 100% committed to this marketing channel. To help you in your search I have put together three questions that will help you find a good digital marketing partner. (more…)
Angel’s Rest Animal Sanctuary (ARAS) is a non-profit shelter located in Amelia, OH near Cincinnati. ARAS operates as a care facility for pets that are left alone and helpless due to illness, old age or neglect.
The staff lovingly rehabilitates, fosters and seeks adoption for its furry residents. Animals can be adopted on-site. The team also manages a 10,000 square foot thrift store nearby to support these amazing operations. (more…)
You know your business. You could – and do – talk about it all day long. So why is it so hard to write blog post for your business blog? Even when you do think of a topic, it can be equally hard to figure what to say in your post. We know the benefits of business blogging, but most of us who have tried to maintain a business blog can relate to the problem of bloggers block. Before you waste any more of your day staring at an empty screen, take a look at our five questions for overcoming business blogging block. (more…)
Is your local email marketing campaign delivering the results you want? If not, you may be considering giving up on email as marketing strategy. Before you do that, there are things you should consider.
Even as digital communication continues to evolve, email is still a widely used communications tool:
- According to data from Statista, by 2019, the number of email users worldwide is forecasted to reach 2.9 billion.
- Data from Radicati reveals that nearly 80% of all U.S. email accounts were consumer email accounts.
For years, SEO enthusiasts have been trying to understand if there was a SEO value of having keywords in your domain URL. Despite this being up for debate, it’s certainly clear that a page’s URL can fill a number of important roles. Just think, when you search for something in Google, they show you the domain URL to help you better understand what the page or article is about. Check out these search results for a skincare blog we follow – the readability of a link is crucial. Why else would they show the domain name?
“Content is King”, a cliché that every business owner has been told by someone in a marketing department. All clichés are based in at least some reality and even though “Content is King” is an oversimplification, it is based in truth. In order for a small or medium business to compete with big box stores and large corporations, they need quality content on their website and social media platforms. It is simple to discuss quality content, but it is one of the trickiest things to accomplish. Below is a list of helpful tips to create quality and useful content for your small or medium business.
Stop Guessing; Use Statistics to Write Content:
Too many businesses write content on their websites, blogs, and social media platforms with little to no research; which results in content that is never read by potential customers. To write quality content you must understand your customers and how they behave online. Tools such as SEMrush and Google Analytics will show you what pages on your website customers are visiting and what they are searching for on search engines. Once you understand what potential customers type into Google and what pages on your site they respond to, you will be more equipped to write valuable content for your company. (more…)
Google My Business listing information is like online gold. It’s helpful for potential customers to find your listing on Google and it’s helpful for business owners to know helpful listing data. It’s basically a win-win situation!
Before we dig into the online gold that Google My Business listing data has to offer, we have to make sure that your business listing is claimed on Google. Here is how you determine if your listing is claimed or not:
- In the Google search bar, enter the name of your business and the zip code
- There should be a section to the right on the page that has your business information on it
–This is information that Google has gathered about your business such as the address, hours, phone number, etc. More than likely this information came from your website or another listing such as Yelp.
- If the listing says ‘ claim this business ’ on the pop out then your business is not claimed on Google
The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing business with retailers or service providers they know to be reputable, accountable, and concerned about their customers.
As a member of the community you serve, there are many things you can do to build trust as a local business.
1. Get Involved with Community Organizations
People recognize the value of strong community businesses. Demonstrate that your local business is committed your local neighborhood and you will earn the trust of local buyers. Depending on your available resources and budget, your involvement can include things like sponsoring a local sports team, hosting a fundraising event, or donating discounted products or services to support an organization. (more…)