2020 – A Year to be Thankful in the Midst of Uncertainty
For many, this Thanksgiving will seem much different than the holiday has traditionally been in the past. Faces will be missing from family celebrations and groups gathered at the table will be significantly smaller. Political turmoil, a health crisis, and an uncertain economy may have many of us feeling somewhat lost and fearful in a … Continued
Upright Communications Launches Newly Redesigned Website in 2020
Upright Communications is proud to announce the launch of our newly updated website! Recently expanded and redesigned, our new website provides a comprehensive view of our company and our digital marketing expertise. Offering decades of experience as an innovative digital marketing leader, we are excited to present this complete perspective of our team’s capabilities and … Continued
Benefits of Integrating Podcasts into Your Business
Podcasts have been rising in popularity over the past few years – and for good reason. Before delving into these reasons, let’s start by defining what a podcast is. A podcast is essentially an audio recording uploaded to a platform for people all over the world to opt into listening. The topics discussed are entirely … Continued
Are You Leveraging the Advantage of Google Search Console in 2020?
Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website. Search Console offers tools and reports for the following actions: Confirm that Google can find … Continued
New Upgrade Rolling Out for Google Local Advertisers in 2020
According to a recent report, Google has begun offering local advertisers a new fee-based profile enhancement opportunity. The Google My Business (GMB) dashboard now has a new option for Local Service Ad (LSA) users to pay $50 per month for a profile upgrade, which includes a “Google Guaranteed” badge. Benefits reportedly available with the upgrade include … Continued
Sharing Is Caring: LinkedIn
We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it. Starting with MySpace in 2003, social sharing began with pretty humble beginnings. … Continued
SEO Became Best in a Year of Worsts (2020)
I remember this day like it was yesterday… I’ve had a lot of life changes as of late and I’m really adulting as they say, like I mean really adulting (exhausting!) and I say to my mom in early January…’Mom, this is gonna be the best year of my life…I can feel it’. Fast forward … Continued
Could a Virtual Trade Show Concept Work for Your Business in 2020?
Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses. … Continued
Think Differently About Your Website Visitors
This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have … Continued
Upright Salutes WPT Nonwovens
Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning … Continued