The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they will. Here are 5 things you should be doing online to promote your local business:
1. Create or claim and verify your local listings.
In order to provide the most useful and relevant search results, Google and Bing now provide users with quick access to local business information with Google My Business and Bing Places for Business listings. It is extremely important for local businesses to claim or establish their business details to make sure prospective customers know you are open for business. The information you provide or verify will include contact information, store hours, location photos, and other details. The more people know about your business, the more likely they will be to buy from you. (more…)
The subject of website analytics is very important for every company that wants to gauge their online success. Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement. Is there more that you can be doing though? The answer is definitely, yes.
I’ve written in the past about A/B testing, the benefits, tools that are available, and how to use those tools. But how do you know what to change or what should be changed? We’ve been using an online software called Hotjar for a year now, and today I want to show you a little bit about Hotjar’s Form Visualization tool. (more…)
A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.
Of course, there are countless social media platforms, ranging from Facebook to Snap Chat. We don’t think you need to be on all of them, BUT we encourage you to at least be on Facebook. That’s because Facebook business pages are treated as a local business listing or as a directory listing. We spend time on local listings so why not spend time on Facebook, too? (more…)
This is a very fitting topic since we’re blogging, eh!?
Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business but are unsure of the benefits, then it’s probably time to review them. (more…)
The start of a new year is an exciting time! Thoughts turn to resolutions for making transformations and improvements. Unfortunately – whether personal or business related – New Year’s Resolutions usually fail because they are not supported by larger goals and strategic actions. For example, if I want to ‘lose weight in 2017’ but don’t set a weight loss goal with a specific diet and exercise plan, the chances of me succeeding are about as good as my chances of driving by Krispy Kreme on National Donut Day. The same can be said for B2B marketing efforts. Unless the B2B marketing efforts you are planning for 2017 are supported by goals and a coordinated marketing strategy, there’s a good chance you won’t carry them out, much less see any measurable results. (more…)
Business blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website. Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can be challenging, so it is all too easy to let your business blog fall by the wayside.
One of the keys to making your blog successful is posting consistently. A blog with outdated or infrequent posts will create a negative and unprofessional impression of your business. It is important to develop a plan and schedule for your posts to make sure your blog stays on track. (more…)
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority. (more…)
Each business should have a sales funnel and a strategy to make more money. It’s common for the most obvious strategy in a business to be overlooked or to be outdated. The sales funnel and goals will help your business stay on track and help your business thrive. Don’t forget to visit your sales funnel each quarter to evaluate if the current strategies are working out for the business goals.
So, where do you begin when creating a sales funnel? Here are a few tips to help you create your funnel! (more…)
Digital transformation – the phrase on the tip of every tongue.
It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation.
Digital transformation is more easily understood as a passive phenomenon. It happens around you every day. As such, the goal of most businesses is not to digitally transform, per se, because that would suggest a single process with a beginning and end. Instead, digital transformation is occurring everywhere constantly, and businesses must make small and continuous changes in order to survive. (more…)
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority.
So instead of cringing and losing quality sleep over a negative review, see what it says and use it as an opportunity to retain that customer (if you want to keep them) and even improve your business. When customers are unhappy with your service, 94% will just never come back and it’s said that only 4% actually complain on a public forum. So with that knowledge, we should be really glad they complained to you instead of just jumping ship and never coming back. There are certainly some cases where the review is outlandish and you would rather just say ‘good riddance’ which is understandable, however there are situations where you can retain the customer and ‘make things right’. In fact, a complaint that is successfully solved will retain the customer 70% of the time! (more…)