Of Mojo and Mantra
What an amazing book – Peak: How Great Companies Get Their Mojo From Maslow. It was written by Chip Conley, the founder of the Joie De Vivre Hospitality, the second largest boutique hotelier in the world. The book describes how Conley used the principles of Maslow’s Hierarchy to overcome the storm that hit the travel … Continued
The Season for Memories
This is the time of year when thoughts turn to celebration, as well as warm recollections of good times past, spent with family and friends. In honor of the season, we would like to share with you some of our fondest Christmas memories. We wish you a Merry Christmas and a most wonderful holiday season! … Continued
PR Tips: Ideas for Everyone
There is a quote that states, “Everything you do or say is public relations,” and this is a 100% truth! Here are 4 simple ways you can improve your company’s brand and public relations. 1. Keep Your Eyes Open! Always be looking for opportunities within your company, and within the community to better your reputation … Continued
How Long Does it Take to Thaw a Fresh Turkey?
The gang at Upright is looking forward to sharing Thanksgiving with family and friends, and we wish all of you a safe and joyful holiday! For those of you who may be doing the cooking this year, we wanted to make sure you knew about a pretty handy resource – the Turkey Talk-Line®. For over … Continued
Give Visitors A Nudge, Not a Pounding
When visitors come to your website, they are in control. They choose which pages to view and what actions to take. And while you try your best to make them aware of your calls-to-action and important content, they don’t always make it to those forms or pages. Wouldn’t it be nice to be able to … Continued
Associated Press Stylebook – A to Z Unexpected Rules
The Associated Press Stylebook is the book to reference for many writing professionals. The first AP Stylebook only had 60 pages and was bound with staples. Today, the book has grown to over 450 pages of writing ‘rules’ to follow and can be found in paperback or electronic version. The stylebook covers the basic rules … Continued
Social Media Week Chicago 2013
I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents and features professionals and industry … Continued
Google Releases the “Hummingbird” in 2013
Late last month, on their 15th anniversary, Google announced a major change to its search algorithm, dubbed Hummingbird, which had actually been active for over a month. Unlike the recent Panda and Penguin updates that affected a relatively small number of search results, Hummingbird may impact up to 90% of searches! So, what is Google … Continued
The Importance of Site Usability
Site usability is a very important facet of web development, perhaps one of the most important. No matter how well your website ranks in the search engines, if using your website is confusing, your visitors will not use your website. There are a number of things to consider when discussing site usability, such as browser … Continued
Fishing with the right bait makes all the difference… A post on Link Bait.
For a lot of businesses, marketing in the local waters of lakes and streams comes easily over time. You know what bait to use, in the right season, to really drive the fish, i.e., the customers, into your boat. The nice thing about the local lakes and streams is there is always someone on the … Continued