Speed It Up!
Back in 2010, Google announced that it would be incorporating site speed as one of over 200 signals that are used in determining search rankings. Site speed reflects how quickly a website responds to web requests. Speeding up websites is crucial, not just for owners but for users alike. In fact, hundreds of studies have … Continued
Mobile Marketing: Don’t Get Left Behind
Think about this… according to Google, 57% of users use their mobile devices to search the internet each and every day. And what do most people search for online (besides of course the latest video that has everyone shocked)- they search for products and services! They’re searching for companies- just like YOU! Have you ever … Continued
Pieces of the Marketing Puzzle
(Check out my latest!) I love the challenge of figuring out how everything fits together. Maybe it’s the inner child in me, but I LOVE to build Lego sets. In the last couple years, I’ve probably built about fifteen Lego sets ranging from airplanes, to a classic VW to a shopping mall. It’s a challenge (most … Continued
2013 YouTube Optimization Tips
The popularity of online videos continues to increase. Videos are so popular that YouTube is the second largest search engine in the world. And we’re seeing more and more links to YouTube videos in the search results. If you have videos which promote your company, products and services, it makes sense to optimize them to … Continued
A Clue on Reviews!
We live in a world where people depend more and more on resources found on the internet. Looking for a new restaurant around town? Google “restaurant” to see what pops up. Will you try the restaurant that has bad reviews about a dirty kitchen or try the restaurant that has great reviews about the service? … Continued
Tips for Quality Content
We hear it all the time, quality content is essential for successful websites. As Google places a higher degree of significance on website user value in its algorithm updates, worthwhile and informative content is being rewarded with higher search rankings. So what does this mean to webmasters and marketers who are looking to improve website … Continued
Funding for New Social Media Ideas – So 2011?
According to Bloomberg Businessweek, the social media bubble is bursting. From Wall Street trading to closed-doors corporate funding, investors have begun turning a cold shoulder to the inventors of tomorrow’s social sharing networks. In fact, corporate investment in social media (in networks such as Facebook and Pinterest, the funding of apps, etc.), has steadily declined … Continued
Content + SEO = Higher Rankings
The newest iteration of Penguin, identified by Google as Penguin 2.0, was officially released on May 22. Earlier in May, Google team leader, Matt Cutts described the upcoming changes, explaining that the newest Penguin update would focus on identifying and addressing black hat webspam. In the effort to penalize sites that use spammy tactics, Google hopes … Continued
Google SEO : What Updates Are Ahead in 2013
In a May 13 blog post, Google’s Matt Cutts posted a video on what web developers should expect in the next few months in terms of updates to the way Google ranks sites. A lot of these changes will have an impact on webmasters and the SEO community. Some of the changes are a continuation … Continued
2013 New Year’s Resolutions for Your Website
The beginning of a new year finds most everyone in a mindset of what they can do to improve. Let this attitude permeate your thoughts on website strategy for 2013. In the days before online marketing, a business might publish a yearly catalog and not give much further thought to it until the next edition. … Continued