‘Google My Business’ 2014 Wish List
As many of you already know, Google has rolled out their latest My Business update. Google has finally merged Google Plus and Google Places into one! You can now update all of your businesses in one location, plus much more. It has seemingly done a nice job of solving issues that have been lingering since … Continued
Five Ways You Can Add Quality Content to Your Website
Looking for things you can do to improve your website? Think content! Here are five easy content ideas you can use to add new quality content to your website: 1. PROBLEM/SOLUTION PAGES Real stories of the successes you have had in meeting the needs of your customers are very compelling, and give prospective clients confidence … Continued
Don’t Forget the Meta!
A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page. Meta descriptions are used on search engine results pages, SERPs, to display … Continued
Email Marketing: Friend or Foe to Business?
I bought my mother a sweater this Christmas from a company which will remain nameless and I have thought of them every day since. Why, you may ask? Once a day I receive an email from this specific company among my other general daily emails. Every day I physically read the headline and then click … Continued
The Heartbleed Bug – What are the facts?
Code-named “The Heartbleed Bug”, news of this serious vulnerability has been spreading rapidly through your media outlets. It’s not unlikely that you’ve heard something about it recently, and at first glance it sounds to be an incredibly large loop-hole. Warnings of the vulnerability of sensitive data with your online accounts have run rampant to a … Continued
Ben Franklin, Founding Father (of Reader Driven Content)
I have a passion for history – especially U.S. history. I also really appreciate inspiration from great content marketing success stories. You can imagine my delight this week when I read Scott Aughtmon’s Content Marketing article, featuring an example of effective content marketing straight from early American history.
The Negative Review – Face It, Embrace It
Negative comments are never fun to read or deal with, much less keep on a social media or blog page. However, the way you handle negative comments is very important to your social media image. With proper handling, you can turn around a negative, and possibly even make it a positive. What do you do … Continued
Content Strategy: Make Your Website a Resource
No matter what your industry, building relationships with current and prospective clients is essential in keeping business and securing new sales. If users of your goods and services look to you as a trusted industry resource, the likelihood of them turning to you when they are ready to purchase is much higher.
Ouch! 2013 Traffic Bleeds 22% for Internet Yellowpages (IYP) Websites
Remember sites like Yellowpages.com and Mapquest, before you Googled everything? Internet Yellowpages (IYPs) are “business search engines” that categorize businesses by type. Users search by biz name or type, and then see basic results showing phone number, website URL and physical address. In the Internet’s formative years, people turned to these websites as an alternative to … Continued
Does Your E-mail Marketing Smell Like Spam?
Here is the deal…spam can be compared to smelly, rotten trash. No one likes it and no one wants to deal with it. Marketers around the globe all face the same problem, to NOT be like or look like spam! All marketing wizards want to reach their target audience and doing so by one very … Continued