Business Growth
Online Lead Generation That Works
When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and … Continued
5 Ways to Build Trust as a Local Business
The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing … Continued
Marketing automation is such a buzz word, but is it really useful?
The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she … Continued
Small Business Owners, Huddle Around!
There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things. It’s key … Continued
Promoting Local Business: 5 Things You Should Be Doing Online
The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they … Continued
4 Ways to Set Expectations
“Best Burger in Town” “Rated in Top 10 for Past 5 Years” “#1 Seafood in the Midwest” Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping … Continued
Getting a Handle on Surveys for Small Businesses
Is it really that difficult to start and implement? Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference. If you don’t ask you’ll never know and if … Continued
Update that Status – 12 Reusable Ideas for Facebook
Love it or hate it, there is no denying the influence of Facebook. The popular social media platform becomes more widely used each year. This trend has significant implications for your business. According to a 2012 State of Inbound Marketing report, 77% of B2C companies, and 43% of B2B companies acquired customers from Facebook. Now more … Continued
A Phrase to Live By: Addressing Customer Issues
Good, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one … Continued
Don’t Forget About Your Competitors
Once every six months our account managers will take a gander and see what competitors are doing with their online marketing efforts. This isn’t to copy them or ‘steal’ their strategies but to be totally aware of what the competition is up to. If you ignore your competition entirely, you may be missing out on … Continued
