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Promoting Local Business: 5 Things You Should Be Doing Online

The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they will. Here are 5 things you should be doing online to promote your local business:

1. Create or claim and verify your local listings.

In order to provide the most useful and relevant search results, Google and Bing now provide users with quick access to local business information with Google My Business and Bing Places for Business listings. It is extremely important for local businesses to claim or establish their business details to make sure prospective customers know you are open for business. The information you provide or verify will include contact information, store hours, location photos, and other details. The more people know about your business, the more likely they will be to buy from you. (more…)

4 Ways to Set Expectations

set expectations

“Best Burger in Town”  “Rated in Top 10 for Past 5 Years”  “#1 Seafood in the Midwest”

Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers and gaining blissful, new business. (more…)

Getting a Handle on Surveys for Small Businesses

surveymonkey

Is it really that difficult to start and implement?

Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference.  If you don’t ask you’ll never know and if you don’t know how to ask it’s very hard to start.

If you’ve never created a survey before the project can seem daunting. You can get a running start thanks to some really AWESOME tools available. Before you rely on the tools, which I’ll share later, you need to ask yourself some pretty simple questions. (more…)

Update that Status – 12 Reusable Ideas for Facebook

Love it or hate it, there is no denying the influence of Facebook.  The popular social media platform becomes more widely used each year. This trend has significant implications for your business. According to a 2012 State of Inbound Marketing  report, 77% of B2C companies, and 43% of B2B companies acquired customers from Facebook.

Now more than ever, it is important for businesses to have a presence on Facebook. This means more than just having a business page. To appear on any newsfeeds, your page needs to be active with posts. Frequency of posts should keep you visible without being annoying or considered clutter. A good place to start is around three posts per week. From there you can adjust based on the response. (more…)

A Phrase to Live By: Addressing Customer Issues

good-cheap-fastGood, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one of these three categories:

  • Good – Is the product or service meeting the level of expectation that the customer had set?
  • Fast – Is the product or service delivered fast enough to meet the customer need?
  • Cheap – Is the price low or high enough to satisfy everyone involved?

(more…)

Don’t Forget About Your Competitors

Once every six months our account managers will take a gander and see what competitors are doing with their online marketing efforts. This isn’t to copy them or ‘steal’ their strategies but to be totally aware of what the competition is up to. If you ignore your competition entirely, you may be missing out on some key elements to capture a potential customer who may be comparing the both of you.

Here are a few things we look for when studying competitors:

  • Current coupons and specials
  • Gimmicks to lure in customers
  • First time customer promotions
  • Social media strategy and posting schedule
  • Local online marketing efforts
  • Site design and navigation

(more…)

How to Keep Your Employees Happy, On a Budget!

Have you heard of the phrase, ‘Happy spouse, happy house’? If not, we bet you know what it means… if all people in the household are happy, everything runs smoothly! Well same goes for your company and its employees!  At Upright Communications, we have a ‘Celebration Committee’ where we celebrate all of life’s achievements!  Whether it’s your birthday, you’re getting married or you’re just plain awesome, we celebrate it! When it comes to your employees, we suggest doing the same.  Not only will employees be happier, but people in general enjoy being congratulated on their achievements so let’s make the world a happier place!

valued employees (more…)

Optimizing Multiple Domains

Do you have multiple domains that are associated with your business? If you do, don’t worry because you are not alone. Many businesses these days have different domains that focus on separate parts of their business; for example, a sales site that is separate from the distributor site. This can be complicated and difficult to manage on the surface, but can be even trickier behind the scenes.

Optimizing Multiple Domains (more…)

Building Trust

Every single person who is searching online for a product or service has a 2 second attention span. As soon as a potential buyer goes to a new website, that site has 2 seconds to engage the visitor enough to stay on that website. 2 SECONDS! In the past, companies have used cheap gimmicks and marketing tactics to keep you on their site, but people are smarter now. To really keep a person engaged and reading what you have to say online, you have to build loyalty and trust.

Online shopping, digital marketing, social media and dynamic websites have changed how people interact with a company. There is no face to face business meeting or consulting call anymore; we live in a world where your website and online activity is doing 90% of the talking for you. (more…)

‘Google My Business’ Wish List

As many of you already know, Google has rolled out their latest My Business update.  Google has finally merged Google Plus and Google Places into one! You can now update all of your businesses in one location, plus much more.  It has seemingly done a nice job of solving issues that have been lingering since 2011 in the local realm.  However, as Mike Blumenthal, our friend and colleague, points out in his recent blog, we still would like to see even more upgrades to the platform.

Google

Here are a few wish list items that stood out to us: (more…)

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