Posted by Colleen Frye & filed under Business Growth.

online marketingWhen someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service.’ Sounds easy enough right? But when it comes to business owners who excel at their craft or trade, it’s often hard for them to imagine how they can excel at gaining customers via the internet.

However, it doesn’t have to be hard! With our help and your expertise, we will be able to successfully attract, convert and close these leads to help you obtain even more business.

How do we do it you ask? We’ve got plenty of ideas up our sleeves!

Coupons – Are you a B2C business that would be interested in promoting your goods and services by way of coupons? Share your latest coupons via email, Google My Business, social media, the list goes on and on and get new customers quickly! Consider offering a mix of percentage savings, monetary savings and even free offerings to really get a buzz going.

Search Engine Optimization – This is where we excel the most. Many potential clients of ours need to solve a problem! Often times, the potential prospect isn’t getting found online, nor is their website generating any leads or income. This is where SEO will play the largest part in your success. Give us a call to see how we can improve your lead generation by way of SEO.

Webinars – Consider hosting a webinar that is free for your potential customers. A webinar is the online equivalent of a seminar or other educational event.  Because it requires registration, you can collect basic information on a session’s attendees and be able to follow-up with them at a later date.

Online Marketing Videos – Videos are everywhere these days and for good reason. Nothing builds credibility like having your most loyal client explaining how your firm solved their problem. Here is one of our favorite clients doing just that! We’re pretty sure that many of your clients would like to shout it out to the world that they love you! Just ask!

Ebooks – Often times your customer is visiting your website because they need you to solve a problem or fulfill a need. Let’s say for example, someone is buying tires. But what if this is their first time buying tires or they don’t know what to look for? Why not create a simple Ebook that addresses commonly asked questions!? Once they download the Ebook, have it set up in such a way that you receive their email so you can keep in touch.

Blogging – Here we are, doing just that! With blogging, you not only can help people solve an issue, but you can promote yourself while doing it! For instance, we are a search engine optimization company and we know that part of lead generation is SEO, so we included that in our blog here above. We don’t pressure you in anyway, but we mention it to say how helpful we can be if you were to choose us as your vendor.

Email Marketing – Email marketing is a great way to keep in touch with current clients and even potential clients to let them know what you’re up to! Have a new coupon? Share it via email. Have some spring driving tips? Let your customers know! Be helpful and we bet you’ll gain a new customer.

These are just some ways in which you can gain more customers! Need even more help or need help implementing these lead generating tactics? Give us a call and we’d be happy to get you started.


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