Posted by Greg Barlow & filed under Business Growth.

Grow Your Business OnlineOnce a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.

1. Design your website for your users

Is your website serving you or your users? It must be the latter if you are going to attract customers online. Brainstorm user personas that represent your target audience, then tweak your site so it speaks to them. Have friends and family members use your website and alert you to any areas of confusion, so you can improve your website.

2. Create authoritative content

To grow your business, you need customers to know, like, and trust you. Authoritative content is the secret way to earn consumer trust and praise. Blog regularly and share content online to get new leads, increase your authority with leads, and boost sales.

3. Target Local Customers

Local SEO helps you get found by local customers, who are most likely to purchase your products or services.

4. Use SEO to Get Found in Search

Without SEO to get found in search, your business won’t grow. Hire a digital marketing agency to implement an SEO plan that will help you steal the spotlight from competitors who outrank you in search results.

5. Deliver

These steps will help you get leads. When you deliver with great service or timely fulfillment or orders, you’ll turn buyers into brand advocates, who can help you grow exponentially.

We’re here to help you implement these steps and more, so your business can thrive. Request a call to learn more about what we can do for you.


Related Posts

Think Differently About Your Website Visitors

This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have… Read more »

Upright Salutes WPT Nonwovens

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning… Read more »

Online Lead Generation That Works

When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and… Read more »

5 Ways to Build Trust as a Local Business

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »

Marketing automation is such a buzz word, but is it really useful?

The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she… Read more »