Posted by Will McKenzie & filed under Business Growth.

set expectations

“Best Burger in Town”  “Rated in Top 10 for Past 5 Years”  “#1 Seafood in the Midwest”

Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers and gaining blissful, new business.

If you currently work directly with clients or customers it is likely that your number one priority is making your customers happy. Below are 4 easy ways to set realistic expectations for your customers:

1) Underpromise.

When I say underpromise I don’t mean devalue your company; if you really make a great cheeseburger then tell the world, but always be able to deliver slightly more than promised. When giving a customer just a tiny bit more than originally expected, you will gain a loyal customer for life.

2) Be upfront with pricing.

The process of buying a product or service can be a delicate for a small or medium businesses, so never try and sneak the price by them. Most customers are looking for quality products, so always be transparent with the product and the cost.

3) Follow through.

This action seems straight forward but if you make a promise, set a plan, and make a timeline make sure that you stick to it. Clients want to see that you can deliver your product or service quickly, easily, and on the timeline promised.

4) Be approachable.

Great customer service is one of the best ways to keep business and set expectations. If your employees are approachable and are able to clearly articulate prices, quality, and upkeep; you will gain customers for life.

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