Posted by Will McKenzie & filed under Business Growth.

set expectations

“Best Burger in Town”  “Rated in Top 10 for Past 5 Years”  “#1 Seafood in the Midwest”

Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers and gaining blissful, new business.

If you currently work directly with clients or customers it is likely that your number one priority is making your customers happy. Below are 4 easy ways to set realistic expectations for your customers:

1) Underpromise.

When I say underpromise I don’t mean devalue your company; if you really make a great cheeseburger then tell the world, but always be able to deliver slightly more than promised. When giving a customer just a tiny bit more than originally expected, you will gain a loyal customer for life.

2) Be upfront with pricing.

The process of buying a product or service can be a delicate for a small or medium businesses, so never try and sneak the price by them. Most customers are looking for quality products, so always be transparent with the product and the cost.

3) Follow through.

This action seems straight forward but if you make a promise, set a plan, and make a timeline make sure that you stick to it. Clients want to see that you can deliver your product or service quickly, easily, and on the timeline promised.

4) Be approachable.

Great customer service is one of the best ways to keep business and set expectations. If your employees are approachable and are able to clearly articulate prices, quality, and upkeep; you will gain customers for life.


Related Posts

Think Differently About Your Website Visitors

This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have… Read more »

Upright Salutes WPT Nonwovens

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning… Read more »

How to Grow Your Business Online

Once a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do…. Read more »

Online Lead Generation That Works

When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and… Read more »

5 Ways to Build Trust as a Local Business

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »