Now more than ever, people are relying on online reviews before making a purchasing decision.
In fact, “84% of consumers said they were more likely to check online for reviews prior to making a purchase compared to twelve months ago”, according to a recent survey by Brand Reputation.
Because of the growing popularity of online reviews, companies have been working hard to encourage their happiest customers to share what they think about their business!
Most recently GetListed.org came up with the idea of “Review Wednesday” where you take a few minutes every Wednesday to write a review on Google Places for a favorite small business of yours. After you do that, log on to your Twitter account and share it. Remember to use the hashtag #RWX when Tweeting.
If you aren’t sure how to find direct links (like Mary Bowling’s in the example above) to your Google Reviews, please check out this video:
As the power of social media continues to emerge, smart businesses are using this platform to tell customers and prospects about their products and services. But even smarter businesses are using online communication to see what consumers have to say about them. (more…)