2012 Yahoo! Updates Local Marketing Dashboard

Posted by Erin Meyer

Developed for the non-marketing professional who wants to promote a small business, the free Yahoo! Marketing Dashboard provides a means for the monitoring and analysis of online marketing efforts.

Yahoo! Marketing Dashboard allows users to:

Monitor business listings on search engines and directories
Follow what customers are saying online and manage business reputation
Track website visits and analyze traffic sources
Evaluate online marketing campaigns
Discover new business opportunities.

Local Splash Blog reports that recent updates have been made to the Yahoo! Local Account Marketing Dashboard. The changes include a new layout, which allows direct linking with Facebook and Twitter. A merging of the “edit” and “sign up” buttons now allows users to edit listings through both options.

Other changes include the ability to upload logos when resubmitting, rather than only during the initial submission, and the requirement that Yahoo! Local listings must be verified. A new option allows users to preview the listing in search results, before it is published.

For more on the Yahoo! Local Account Marketing Dashboard, see the Local Splash Blog article.

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