Are trade shows a waste of time?
In the 1980’s and 90’s, trade shows were a very popular way for many of my clients to market their products and services. But as online promotion continues to command more and more of the marketing budget, it seems that clients’ participation in trade shows has been drastically reduced. And those clients still going to tradeshows often question the value. I ran across an interesting blog post that outlines metrics you should understand when determining whether trade shows are a good investment for your business. Please click on the link below to read the article: