Posted by Upright Team & filed under Content Development.

tips for blogsAdding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing – and what you should do instead.

Why You Shouldn’t Blog Like Your Ads

When you’re starting a blog, your ads might seem like a shortcut to great blog posts. You know why your products and services are amazing, and your ads have all that information.

Yet people who find your blog don’t want to be marketed to, and they have a strong negative reaction to blog posts that are overly advertorial.

The purpose of a business blog is not to shill products or services. It’s to show people how your solutions solve their problems. This means talking about your products in context of the end user’s needs and wants.

How to Nail Your Business Blog

Before you can create blog posts that resonate with your audience, you need to know your target users. Research into your audience sparks a list of high-quality blog topics that will drive engagement and increase conversion.

When your blog posts begin providing value to your audience, you will see increased traffic, engagement, and conversions. One caveat here: Your blog posts are only as good as your writing. This means no grammar and spelling errors.

Analytics proves the model by showing you what works and what doesn’t.

Get help with your business blog from Upright Communications, a strategic digital marketing company with more than 20 years of experience powering businesses to new heights. To learn how we can help you shine, request a call.


Related Posts

Boost Your Online Sales: Tips for Creating E-Commerce Product Pages

For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to… Read more »

Why Isn’t My Business Blog Working?

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Why You Should Include Video Content In Your Business Now

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type… Read more »

Ten Ideas That Your Business Can Post About On Your Social Media Platforms

Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting. If you feel like you have exhausted all potential post ideas, here are ten… Read more »

5 Tips for an Effective Blog Strategy

There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business… Read more »