How Population Density Effects Local Rankings

Posted by Upright Team & filed under Search Engine Marketing.

If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in… Read more »

SEO Is Important For Long Term Success

Posted by Upright Team & filed under Search Engine Marketing.

While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts. SEO Ranks First in… Read more »

DuckDuckGo – The Growing Search Engine

Posted by Upright Team & filed under Search Engine Marketing.

There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results. What is DuckDuckGo?

Google Ads Can Show On YouTube Search Results Now Too!

Posted by Upright Team & filed under Social Media Marketing.

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach. What is Changing? Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your… Read more »

Air Systems Launches Newly Expanded Website

Posted by Upright Team & filed under Website Design.

The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services. About Air Systems “Air Systems is a unique, innovative and ambitious company. Unique in that… Read more »

Google Produced 96% of US Mobile Search Visits in Q4 2018

Posted by Upright Team & filed under Search Engine Marketing.

Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search. Q4 2018 Search Statistics According to Merkle’s Q4 2018 Digital Marketing Report, 96… Read more »

Digital B2B Marketing for Small Business

Posted by Upright Team & filed under Digital Marketing, Small Business Focus.

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with… Read more »

How To Define Your Digital Touchpoints

Posted by Upright Team & filed under Digital Marketing, Touchpoint Marketing.

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You… Read more »

Digital Marketing for Distributors

Posted by Upright Team & filed under Digital Marketing.

Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing. SEO is Key SEO or search engine optimization is… Read more »

Your Blog Should Not Sound Like Advertising

Posted by Upright Team & filed under Content Development.

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »