DuckDuckGo – The Growing Search Engine

Posted by Upright Team & filed under Search Engine Marketing.

There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results. What is DuckDuckGo?

Google Ads Can Show On YouTube Search Results Now Too!

Posted by Upright Team & filed under Social Media Marketing.

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach. What is Changing? Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your… Read more »

Air Systems Launches Newly Expanded Website

Posted by Upright Team & filed under Website Design.

The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services. About Air Systems “Air Systems is a unique, innovative and ambitious company. Unique in that… Read more »

Google Produced 96% of US Mobile Search Visits in Q4 2018

Posted by Upright Team & filed under Search Engine Marketing.

Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search. Q4 2018 Search Statistics According to Merkle’s Q4 2018 Digital Marketing Report, 96… Read more »

Digital B2B Marketing for Small Business

Posted by Upright Team & filed under Digital Marketing, Small Business Focus.

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with… Read more »

How To Define Your Digital Touchpoints

Posted by Upright Team & filed under Digital Marketing, Touchpoint Marketing.

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You… Read more »

Digital Marketing for Distributors

Posted by Upright Team & filed under Digital Marketing.

Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing. SEO is Key SEO or search engine optimization is… Read more »

Your Blog Should Not Sound Like Advertising

Posted by Upright Team & filed under Content Development.

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »

How Onsite Search Boosts Conversions

Posted by Upright Team & filed under Conversion Optimization.

Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients… Read more »

Ideas for Creating Keyword Content Pages

Posted by Upright Team & filed under Content Development.

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?