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5 Stats to Shake Up Your Boss’s View on B2B Digital Marketing

Posted by Jacob Meyer

B2B digital marketing

Marketing your business online often ends up being put on the back burner with older companies. Most of those companies have a website but, they rarely update it or utilize. It can be frustrating if your company’s struggling to generate new leads and not using every tool available.

Here are 5 stats that can help your higher ups see there are opportunities being left on the table in your B2B marketplace.

  • 71% of B2B researchers start their research with a generic search. (Google, 2015) (Source: https://www.hubspot.com/marketing-statistics)
  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014) (Source: https://www.hubspot.com/marketing-statistics)
  • Today’s sales process takes 22% longer than 5 years ago. (Biznology)
  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (B2B PR Sense Blog)
  • White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). (MediaPost)

Have some questions? Contact us today and we’ll help you prepare for that next big meeting.