Posted by Erin Meyer & filed under Mobile Marketing, Website Design.

responsivedesignOnce you have your responsive design mobile website online, you may be wondering if your work is done. You can answer that question by considering ways you can enhance your mobile website usability.

  • Are there ways to make the mobile user experience even better?
  • What specific tasks might only mobile users need to complete?
  • Can mobile users complete their goals easily?


In some cases, simply re-organizing the layout of the page to accommodate varying screen sizes  isn’t enough.  You may need to see if the navigation is still intuitive in the mobile layout. Decide if the CTA (call to action) elements could be placed more effectively. Assess how easily mobile users will be able to find contact information. Responsive design gives developers the option to hide or display content based on screen size, which makes mobile optimization easy. A few simple changes could really improve the mobile website experience and boost your conversions.

Mobile Website Design Best Practices

In order to establish a standard for mobile site design best practices, Google  and AnswerLab conducted research to examine how users interacted with a variety of mobile websites. The results of the study revealed five main sections or areas to consider:

  1. Home Page & Site Navigation
  2. Site Search
  3. Commerce & Conversions
  4. Form Entry
  5. Usability & Form Factor

Within these sections, several mobile site design principles were identified, including keeping CTAs out front, keeping menus short, and making it easy to return to the home page.

The common thread they observed throughout all the sections is that mobile users tend to be very goal-oriented.  They expect to be able to get what they need from a mobile site easily, immediately, and on their own terms. Developers can ensure success by designing with their context and needs in mind without sacrificing richness of content. Learn more by reading the full Google study.

Need assistance with developing or enhancing your mobile website? Give us a call!

Recommended resources:

Google’s Mobile Friendly Test – great for an overview evaluation of how mobile friendly your website is

Responsinator – an interactive tool we use to see multiple screen sizes


Related Posts

Upright Spotlight: Hague Water Redesigned Website

Upright is excited to showcase another new successful client website launch – the recently updated and redesigned Hague Water website. The new Hague Water website features new and expanded information on the company’s comprehensive line of products and services. Details include product features and specifications presented in an easy-to-reference format. About Hague Water Hague Quality… Read more »

Upright Customer Spotlight: Fecon Launches New Website

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications. About Fecon Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market…. Read more »

Air Systems Launches Newly Expanded Website

The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services. About Air Systems “Air Systems is a unique, innovative and ambitious company. Unique in that… Read more »

Your Website’s Mobile Speed Is Very Important

Google has just revealed that the Speed Update, previously made public in January of this year, is rolling out for all users as of this week. While page speed has been a large ranking factor on desktops for quite a while, this is officially the first time it will have an actual  impact on mobile… Read more »

Upright Customer Spotlight: S&S Tire Launches NEW Website

Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and… Read more »