Posted by Erin Meyer & filed under Mobile Marketing, Website Design.

responsivedesignOnce you have your responsive design mobile website online, you may be wondering if your work is done. You can answer that question by considering ways you can enhance your mobile website usability.

  • Are there ways to make the mobile user experience even better?
  • What specific tasks might only mobile users need to complete?
  • Can mobile users complete their goals easily?


In some cases, simply re-organizing the layout of the page to accommodate varying screen sizes  isn’t enough.  You may need to see if the navigation is still intuitive in the mobile layout. Decide if the CTA (call to action) elements could be placed more effectively. Assess how easily mobile users will be able to find contact information. Responsive design gives developers the option to hide or display content based on screen size, which makes mobile optimization easy. A few simple changes could really improve the mobile website experience and boost your conversions.

Mobile Website Design Best Practices

In order to establish a standard for mobile site design best practices, Google  and AnswerLab conducted research to examine how users interacted with a variety of mobile websites. The results of the study revealed five main sections or areas to consider:

  1. Home Page & Site Navigation
  2. Site Search
  3. Commerce & Conversions
  4. Form Entry
  5. Usability & Form Factor

Within these sections, several mobile site design principles were identified, including keeping CTAs out front, keeping menus short, and making it easy to return to the home page.

The common thread they observed throughout all the sections is that mobile users tend to be very goal-oriented.  They expect to be able to get what they need from a mobile site easily, immediately, and on their own terms. Developers can ensure success by designing with their context and needs in mind without sacrificing richness of content. Learn more by reading the full Google study.

Need assistance with developing or enhancing your mobile website? Give us a call!

Recommended resources:

Google’s Mobile Friendly Test – great for an overview evaluation of how mobile friendly your website is

Responsinator – an interactive tool we use to see multiple screen sizes


Related Posts

Conversion Optimization for your Website

Your website can have all the right on-page SEO, but without conversion optimization, you will not see the return on investment you seek. Read on for our favorite tips on conversion optimization for your website.

Drupal Vs. WordPress – The Middleweight Fight of the Decade

Released only a couple of years apart, WordPress and Drupal are big players in the content management system (CMS) market but do you know which system is right for your business or organization? As with any technology debates, each side has its loyal followers. Whether you’re looking for a CMS that is easy to use,… Read more »

Get Into the Right Frame of Mind – Start with a Wireframe

In an earlier blog post we introduced wireframes, a term you’re likely to find in any website proposal when shopping for a new site. But even being familiar with the concept, some people may still be skeptical of the exact benefits. An extra step means more time and money, right? Actually, no it does not…. Read more »

What Is a Wireframe?

As you dive into the exciting waters of developing a new website, you may be surprised at the number of steps presented in the website development timeline. The most successful websites are launched only after detailed information gathering, research, planning, design, and testing milestones have been met. One of the terms you’re likely to see… Read more »

Small Business Mobile Apps: What You Need to Consider

A new survey reveals some interesting findings about small business mobile app trends. According to 2017 survey done by Clutch, the development of mobile apps has become a bigger priority for small businesses. This is not surprising considering that smart phones are now the primary source of information and communication for an ever-broadening range of… Read more »