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Social Media for Local Business Strategies

Posted by Jenn Sargeant

social media for local businessA handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.

Of course, there are countless social media platforms, ranging from Facebook to Snap Chat. We don’t think you need to be on all of them, BUT we encourage you to at least be on Facebook. That’s because Facebook business pages are treated as a local business listing or as a directory listing. We spend time on local listings so why not spend time on Facebook, too?

Ah, but the, ‘I don’t have time to post every day’ objection is still ringing in the back of your head. Don’t worry, it all boils down to time management. With proper time management, anything can happen. Here are a few tips to help you manage your Facebook page:

  1. Spend the first day of the month creating postings for the rest of the month. This should only take about an hour. You don’t have to set a reminder to post every day. You can schedule the postings in advance directly on Facebook. The entire process from creating the postings to scheduling the postings should take you about 2 hours.
  2. You don’t need to post every day, either. You can post every other day or every couple of days. The point is to post somewhat frequently and not just once a month.
  3. Create content that points users to your website or promotes your product / services, but don’t just talk about yourself. Post about industry related items or just wish people a good day. It’s all about balance. No one likes it when a business just talks about itself.
  4. Dedicate an hour each Friday to checking reviews on your Facebook page. You may not even need the full hour at first but once people discover your savvy new Facebook page, they’ll be inclined to leave reviews about your awesome business.

There you have it, tips to manage your Facebook page without wasting heaps of time on it. Upright Communications is a leader in search engine optimization and online marketing. We love to help businesses grow online. That’s why we have a free e-book, Guide to Inbound Marketing, to help people generate more leads! Request your copy today!