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Responsive Design – Looking Great Wherever You Go

My dad has a Hawaiian shirt that looks really nice on him. He loves to wear this shirt for every outing, whether it’s a cook-out, a ball game or a trip to the zoo, because he knows he looks great in it. As long as the occasion is casual, it’s not a problem. But when Dad wants to sport his Polynesian print at a formal gathering, Mom has to intervene. She explains to him that no matter how great he looked at the neighbors’ BBQ, his favorite shirt simply will not be appropriate for their daughter’s wedding reception.

Unfortunately, with the diverse range of internet devices being used today, your website could have the same problem as my dad. Your current site design may look fantastic on a desktop, but when viewed on a smart phone, it may just look awkward and out of place.

responsive designResponsive design solves this dilemma. It’s like the ultimate, well-fitting shirt that looks appropriate for every occasion. Responsive design makes it possible for webmasters to develop one website that looks great across a wide range of devices. It responds to the user’s behavior and environment based on screen size, platform and orientation. Responsive design consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. When the website viewer moves from a desktop or laptop to tablet or cell phone, the responsive design website automatically adjusts to accommodate resolution, image size and scripting abilities. The technology automatically responds to user preference, eliminating the need for a different design for each new device on the market.

Images that respond to context are an integral element in responsive web design. This means that images serve at different resolutions, as dictated by screen size. The scaled images appear to change seamlessly through the use of developer tools and coding languages, which allow designs to look optimal in every context.

Upright has invested in understanding and utilizing the most current developments in responsive website design.  We are ready to assist you in developing a website design that will provide the best online representation of your business, wherever you go and whatever the occasion. Contact us to learn more.