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PSA: Don’t Stop Updating Your Website for Mobile

At the risk of sounding redundant, improving mobile experience should still be at the forefront of website development. At Upright we’ve seen many of our clients percentage of mobile visitors rise and rise over the past few years just as we expected. However, we are still surprised that this trend doesn’t seem to be slowing down for any of our clients. In a particular case, I have seen upwards of 70-80% of total visitors coming to a site on mobile phones and tablets.

Phones and tablets are now more affordable and powerful than any laptop that came out more than 5 years ago.  They are reliable and  91% of adults in the U.S. keep their smartphones within arm’s reach  (Source: Morgan Stanley). There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush (Source: Mobile Marketing Association Asia).

It’s time to get serious about your mobile presence!

It would be safe to assume by now your website has some responsive design functions (meaning it changes to look clean on different devices).  Or it might redirect visitors to a mobile version of your site. If you don’t have these basic features yet, you’ve been probably feeling you search traffic go down. Google doesn’t technically penalize websites that are not mobile friendly, but they do give more favor to mobile friendly sites.

A mobile or responsive design alone isn’t something you should just let run itself. Take a few minutes and think of improvements on a regular basis. Talk to your web developers about growth driven design and start making small improvements piece by piece. If you play your card right you won’t have to pay for a massive headache of a website design project again. This will also make sure you direct your design ideas one step at a time. For instance, you can focus one project solely on improving call-to-actions across devices etc.

Although growth driven designs sounds great it really only works for website on a modern CMS platform like WordPress, Drupal, or Hubspot. You can’t be tweaking some ancient platform and expect everything to go smoothly.  First bring your website update-to-date and then keep tweaking it to stay on top. If you have any questions, reach out to us todayand we’d love to talk about it.

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