A Phrase to Live By: Addressing Customer Issues

Posted by Will McKenzie

Good, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one of these three categories:

Good – Is the product or service meeting the level of expectation that the customer had set?
Fast – Is the product or service delivered fast enough to meet the customer need?
Cheap – Is the price low or high enough to satisfy everyone involved?

Remember – Good, Fast, Cheap. You can only pick two. This is a new phrase to live by and an excellent way to set expectations for your customer base. You can have fast and good, but it definitely won’t be cheap; or you can have cheap and fast, but it won’t be good.

At Upright Communications, our goal is to help our customers market their businesses online and stay true to the motto above. If 20 years in marketing has taught us anything, it is that setting realistic expectations for a client and meeting them is the key to a successful marketing campaign.

Let us know if we can help you with your online presence today and always remember, Good, Fast, Cheap. You can only pick two.

Sign up for marketing insights from Upright!

Mastering Keyword Strategy to Maximize Sales

Relevant, high quality keywords and keyword strategy have always been at the heart of digital marketing programs. At every point in the marketing process, from lead, to sale, to customer retention, fruitful marketing content is built on effective keyword content to keep prospective buyers interested and engaged. While keywords have remained a digital marketing constant, … Continued

Lead Scoring: Increasing Efficiency in Your Sales Funnel

Lead scoring is a valuable tool for optimizing the efficiency of digital marketing sales funnels. However fruitful a lead generation program is, the sales team has to devote a limited amount of time and resources toward evaluating those leads. Lead scoring involves systematically evaluating the potential value of prospects, so the team can focus on … Continued

The Five Biggest Digital Marketing Mistakes Beginners Make

The landscape of digital marketing is wonderfully accessible for businesses both large and small. Unfortunately, many businesses doing marketing on their own end up undermining their success due to common mistakes they aren’t even aware they’re making. You can optimize the digital marketing opportunities that abound, as well as your potential profitability, by avoiding the … Continued