Posted by Will McKenzie & filed under Business Growth, Local Search Focus.

good-cheap-fastGood, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one of these three categories:

  • Good – Is the product or service meeting the level of expectation that the customer had set?
  • Fast – Is the product or service delivered fast enough to meet the customer need?
  • Cheap – Is the price low or high enough to satisfy everyone involved?

Remember – Good, Fast, Cheap. You can only pick two. This is a new phrase to live by and an excellent way to set expectations for your customer base. You can have fast and good, but it definitely won’t be cheap; or you can have cheap and fast, but it won’t be good.

At Upright Communications, our goal is to help our customers market their businesses online and stay true to the motto above. If 20 years in marketing has taught us anything, it is that setting realistic expectations for a client and meeting them is the key to a successful marketing campaign.

Let us know if we can help you with your online presence today and always remember, Good, Fast, Cheap. You can only pick two.

Download our ebook Building Trust

Related Posts

Think Differently About Your Website Visitors

This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have… Read more »

Upright Salutes WPT Nonwovens

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning… Read more »

Celebrate the Holidays on Google My Business

It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between… Read more »

Google Analytics for Local Businesses Study

Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch. Research… Read more »

Branded Search Results Change Again on Mobile

Just when we were getting used to the newest way in which Google displayed Google My Business (GMB) listings on mobile devices, it’s changing again. Are you ready!? 😉 Though this new update varies from business to business that we’ve tested and researched, there is a definite look to it that’s noted across the board…. Read more »