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A Phrase to Live By: Addressing Customer Issues

good-cheap-fastGood, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one of these three categories:

  • Good – Is the product or service meeting the level of expectation that the customer had set?
  • Fast – Is the product or service delivered fast enough to meet the customer need?
  • Cheap – Is the price low or high enough to satisfy everyone involved?

Remember – Good, Fast, Cheap. You can only pick two. This is a new phrase to live by and an excellent way to set expectations for your customer base. You can have fast and good, but it definitely won’t be cheap; or you can have cheap and fast, but it won’t be good.

At Upright Communications, our goal is to help our customers market their businesses online and stay true to the motto above. If 20 years in marketing has taught us anything, it is that setting realistic expectations for a client and meeting them is the key to a successful marketing campaign.

Let us know if we can help you with your online presence today and always remember, Good, Fast, Cheap. You can only pick two.

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