Posted by Jenn Sargeant & filed under Small Business Focus.

working-with-laptopInternet marketing strategies aren’t something that should be avoided or put aside during the complete overview of the business. It may be overwhelming deciding which internet marking strategies to add but we’ve put together our top four most important strategies for small business owners.

Top four most important strategies for small business owners:

1. Claim your business listing on Google My Business. Google is the most popular search engine and the most important real estate in the local listing world. Make sure your business listing is optimized with business details, photos, post updates, messaging and more. Claiming a listing on Google is our account managers first step and it should be yours as well!

2. Email marketing is a wonderful way to build relationships with customers. Sending our monthly email newsletters to loyal customers is a great way to update them on new products, sales, or just let them know how much you appreciate their business.

3. Coupons are awesome and customers love them! As a consumer, how awesome does it feel to use an internet only coupon? Pretty awesome. Add a coupon on your site that is only found on your website. It will draw more traffic to your site and it will make customers extra happy.

4. Work on gaining and managing reviews! Reviews are so important in this day in age and the importance is only going to increase. Did you know, people trust reviews on a business and will make a judgment call about a business simply by reading reviews? Gain as many positive reviews as you can. Respond to all reviews (yes, even the negative ones). We can’t say it enough… REVIEWS are important!

Small businesses are so important to communities and we want your local business to strive! Don’t get overwhelmed by all the internet marketing strategies that are posted on the web, just focus on the core important four that we recommended. Embrace these four internet marketing tips and then take on other strategies such as paid advertising, social media, hosting webinars and more.

Upright Communications can help your small business perform and dominate in your local space. Let us know if you’d like a 15-minute phone call or an internet marketing evaluation.

Related Posts

Does Small Business Marketing Automation Make Sense for You?

As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19. For at least the immediate future, your customers and employees are probably going to… Read more »

How to Start Off the New Year Right as a Local Business Owner

The New Year is often regarded as a fresh start – a clean slate. With this new start, it is important to reflect on the past year(s) and make a business plan for the coming year. What was successful for your business? What should not be replicated? These are questions that should be considered at… Read more »

Digital B2B Marketing for Small Business

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with… Read more »

WhatsApp Business: Android Release

image courtesy WhatsApp WhatsApp Messenger is a globally popular mobile app with over 1.3 billion active monthly users. This free app allows users to send multimedia, make free calls, message internationally, and chat in groups. WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!. In countries such as… Read more »

How to Remove a Review on Google

There has been a time or two when someone wrote a review on a listing that is clearly not at the right business. You may be really worried about the negative review and your first instinct may be to remove the review. We really hate to be the ones to tell you this but you… Read more »