Posted by Upright Team & filed under Search Engine Marketing.

Google mobile searches

Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search.

Q4 2018 Search Statistics

According to Merkle’s Q4 2018 Digital Marketing Report, 96 percent of all mobile search visits in the U.S. originated from Google. In contrast, Yahoo and Bing each delivered 2 percent or mobile searches, with 0.5 percent contributed from DuckDuckGo.

For overall search trends, the data was similar. Bing’s share doubled to 4 percent, Yahoo took 3 percent, and Google claimed 93 percent.

Looking back at 2017 search trends, the data is relatively similar, with Google’s share of search traffic growing by one percent between 2017 and 2018.

What’s the Takeaway for Brands?

For brands, there’s a clear takeaway here. No matter what demographic you are targeting, almost all of your users are searching via Google.

This is important when you think about paid search campaigns. Competitive keywords can often be cheaper over on Bing, and if you’re budget-conscious you might think about running PPC campaigns on Bing, rather than on Google. The data shows the relative size of the user group you’ll reach by advertising on Bing: just 2 to 4 percent of searchers, depending on mobile vs. overall data.

The same goes for organic search: If you’re planning a major SEO campaign, you’ll want to track results in Google.

Effective marketing starts with knowing your goals, understanding your options, and determining the most effective action to get closer to your goals. At Upright Communications, we help brands generate strategic marketing campaigns to boost revenue. To learn more about working together, contact us.

Related Posts

7 Ways to Improve On-Page Optimization

An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part… Read more »

The Evolution of Search: Keywords to Questions

Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored”… Read more »

How Population Density Effects Local Rankings

If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in… Read more »

SEO Is Important For Long Term Success

While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts. SEO Ranks First in… Read more »

Google’s Algorithm Update: What it Means for Your Business

On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is… Read more »