Posted by Colleen Frye & filed under Local Search Focus.

Google My Business has rolled out a new feature to several accounts where you can post news, events, savings, etc. publically to your business listing. If you received an email from Google inviting you to the program, you’re eligible to start posting right away.

We performed a test for a client we saw the new Google Post update on and are seeing it in action in Google search. We look forward to this being rolled out to all of you in the near future. It’s typically anywhere from a few days to a few weeks to see it on most, if not all, accounts. The pilot is available until January 10, 2017, according to Google.

screenshot of google post

 

Key Tips for Google Posts

  • The posting feature is located within your Google My Business dashboard (if available)
  • You can add images or videos to your post
  • You can edit your post once it goes out
  • Posts will appear on Google Search for 7 days, once they are published
  • You can schedule a post to go out – just click on the Clock icon
  • You can share your posts once they’re created – just click on the three dot icon

Are you seeing this new rollout for your business? Not sure what to do with it? We can help!

Ideas to Consider –

  • We can now include new coupon/rebate savings to better entice the customer
  • Alert people of celebrations & events
  • Post industry updates, like ‘Safety Month’ news & how your business takes workplace safety very seriously
  • Encourage people to sign up for your blog or email mailing list
  • Introduce your newest hire
  • Supporting a local cause – let folks know
  • Doing a holiday fundraiser, mention it in a post
  • Get a positive comment from a customer in writing – share it in a post

Consider using tracking URL’s to see how many clicks you indeed get on your post. Though Google My Business will be offering insights into your posting successes!

The ideas are endless. We really look forward to developing a plan and strategy & what ways we can best help this new roll out benefit you and your business.


Related Posts

Social Media for Local Business – 6 Ideas You Can Use Over and Over

There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic… Read more »

Online Marketing – 4 Essentials for Local Business

Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing… Read more »

Google My Business – Adding Business Descriptions to Google Dashboard

Google My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented. However, one thing that we’ve noticed that’s missing in… Read more »

Developing an Effective Small Business Blog Strategy

If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There… Read more »

Google Developers – Job Postings for Search

As business owners & managers, you can appreciate it when we say, ‘It can be really hard to find a great, new hire’. Whether you’re hiring for your company regularly or you’re seeking new hires every couple years, it can be an arduous process. Our clients often contact us to help them cast a larger… Read more »