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Facts About Reviews & Young Customers

As you may already know, users are taking into account online reviews when it comes to their buying decisions. They are also reading reviews more often than in previous years, and they are forming opinions even quicker! Online reviews are crucial when it comes to turning a potential prospect into a lifelong customer.

However, did you know that ‘millennials’ are the ones that are writing AND reading the most reviews? Was that surprising to you? Millennials are getting a lot of heat these days from the older generations, but they seem to be bringing their a-game when it comes to online reviews.

Let’s learn the facts:

  • 58% of consumers aged 18-34 search online for a local business at least once per month
  • 97% of consumers aged 18-34 have read reviews about local businesses online
  • 89% of customers aged 18-34 trusted reviews (55+ was only 69%)


So, what can you do as a business owner?  If you have a customer that looks between 18 and 34 (do some profiling, it’s okay) and they’re happy with their experience at your shop, be sure to ask them for a Google+ review.  You may be thinking, ‘Well this was their first visit, they won’t write a review’ or ‘They probably won’t have time to write a review’… turns out in fact, they’ll be the best reviewers you can get!

For more tips and tricks regarding online reviews, contact us! We’re always here to help your business manage how it’s viewed online.

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