Posted by Erin Meyer & filed under Small Business Focus.

As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19.

For at least the immediate future, your customers and employees are probably going to feel most comfortable maintaining distance. Fortunately, digital and online communication provides us with an avenue for maintaining marketing communication in this new environment.

Computer with spreadsheet open

Digital marketing is a huge space that provides a lot of opportunity, but also a tremendous amount of competition. Without a well crafted plan and strategy for executing that plan, your message is likely to get lost. If you are like a lot of small business owners, you may not have much experience with digital marketing or much time to devote to it.

Small business marketing automation tools could provide the solution you need. Marketing automation software is designed to automatically manage marketing campaigns, processes, and goals across multiple platforms. It allows businesses to reach prospects and customers with targeted messages using email, social media, and other digital channels.

A recent report on the best marketing automation software for small business provides an overview of the most widely used options. The Upright Communications team has had extensive experience assisting clients with using many of these tools to produce highly successful campaigns. Below are a few examples:

Mailchimp Logo
Mailchimp
This comprehensive marketing platform allows small businesses to grow faster with smarter marketing. Mailchimp uses AI-powered, user-friendly tools to manage your customer relationships with marketing emails and automated messaging. You can develop targeted ad campaigns, build landing pages, send postcards, facilitate reporting, explore analytics, and sell online. Prices start with a free basic account.

Hubspot Logo
Hubspot
HubSpot has been a leader in inbound marketing since 2006. More than 68,800 customers in more than 100 countries use HubSpot’s award-winning software, services, and support to attract and engage customers. Components include Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM. Prices start with a $40/month starter account.

Active Campaign Logo
ActiveCampaign
This customer experience automation platform helps 90,000+ businesses in 161 countries engage with their customers. ActiveCampaign provides businesses of all sizes access to pre-built automations that combine email marketing, marketing automation, CRM, and more for segmentation and personalization across social, email, messaging, chat, and text. Prices start with a lite account at $9/month.

Rising to the challenge of these uncertain times for small business is essential. Developing a digital marketing plan is the first step. Upright Communications has extensive experience in assisting a wide range of small businesses with the development of strategic marketing plans using proven tools like marketing automation. Contact us today to discuss your goals.


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