Posted by Upright Team & filed under Digital Marketing, Small Business Focus.

open business signB2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know.

Focus on Know, Like, Trust

B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with high-value content that positions your business as the industry leader, boost likability through your tone and messaging, and increase trust by sharing testimonials from clients.

Social media is a great way to boost know, like, and trust among Millennials, an important demographic with B2B purchasing power.

Update Your Website

Potential customers might discover your brand via social media or an internet search, but they will eventually come to your website to learn more. Shoppers expect clean, responsive, and modern looking websites. If your site is old or lacks responsive features, you will lose sales. Update your site with an eye toward user experience to convert customers, boost revenue, and stay at the top of your niche.

Double Down on SEO

SEO is still king, and that’s because it helps your business get discovered by busy employees searching for the perfect product for their needs. Blog regularly and always incorporate keywords to rise in search results naturally.

If you hire an SEO partner, be wary of results that sound too good to be true. Shady or “black hat” SEO techniques, such as keyword stuffing, can penalize your business and threaten your efforts to grow.

Grow Your B2B Business Now

Get help with digital marketing from a field leader for 20 years. Upright Communications offers strategic digital marketing services for B2B companies on the local, national, and international levels. Request a call to see how we can help you stand out.


Related Posts

How to Start Off the New Year Right as a Local Business Owner

The New Year is often regarded as a fresh start – a clean slate. With this new start, it is important to reflect on the past year(s) and make a business plan for the coming year. What was successful for your business? What should not be replicated? These are questions that should be considered at… Read more »

Upright Customer Spotlight: Anthony Cole Training Launches New Website

Upright is excited to announce the successful launch of the recently updated, expanded, and redesigned Anthony Cole Training Group website. The new website features details on the company’s comprehensive line of sales training and sales productivity programs and tools. About Anthony Cole Training Anthony Cole Training Group is a 27-year-old Cincinnati-based sales coaching, training and… Read more »

Enhance the Visibility of Your FAQ Page with Schema Markup

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs. Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema… Read more »

Upright Customer Spotlight: AnchorHog Launches New Website

Upright is proud to showcase a new client website launch – AnchorHog. The new AnchorHog website sells an innovative line of ground anchors, designed to secure valuable property stored indoors and out. About AnchorHog AnchorHog is an innovative lock security anchor created by Frank Lauyans, to answer the need for Share on FacebookShare on TwitterShare… Read more »

Internet Marketing Strategies for National Businesses

To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending… Read more »