Posted by Erin Meyer & filed under Content Development.

business bloggingThere’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips.

1. Know Your Why

Why are you blogging? If you can’t answer this question, you can’t be an effective business blogger.

Spend time thinking about your goals and objectives for your blog. Are you looking to increase new clients, to grow your connection to your customers, to stand out in your industry, or some combination of the above? Once you can answer this, you can bring clarity to your blogging efforts.

2. Double Down on Your Keywords

Identify the keywords that are going to give you the biggest bang for your buck and write on those often. A blogging calendar can focus your efforts.

3. Stick With the Customer Journey

Remember the customer journey? As a reminder, the customer journey speaks to the different phases, from awareness to conversion and brand advocacy. Address blog content to all phases of the customer journey to convince customers and convert leads.

4. Address a Pain Point

When you use this strategy you will never get writers block again. The best blog posts answer a customer’s pain point and show how your brand has the solution. You’ll position your brand as the expert and increase sales.

5. Share Your Blog

Don’t wait for readers to find your blog posts, share them to grow readership. Consistently share your blog on social media after posting to increase traffic and ROI.
At Upright Communications, we have over 20 years of experience with digital marketing. If you’d like to grow your business blog and expand your reach, schedule a call to see how we can help.

Related Posts

Why Isn’t My Business Blog Working?

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Why You Should Include Video Content In Your Business Now

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type… Read more »

Ten Ideas That Your Business Can Post About On Your Social Media Platforms

Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting. If you feel like you have exhausted all potential post ideas, here are ten… Read more »

Your Blog Should Not Sound Like Advertising

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »

Ideas for Creating Keyword Content Pages

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability? Share on FacebookShare on TwitterShare on Linkedin