Website Testimonials – Why Publish Them?

Posted by Upright Team & filed under Conversion Optimization, Local Search Focus, Search Engine Marketing.

I didn’t grow up here in Los Angeles, so I’m still trying new restaurants around town.  It’ll take me a long time, eh?  To cut losses, I count on sites like Yelp.com and Chow.com to read Testimonials by people who have already eaten what I’m sniffin’.  Crucial restaurant questions are answered: how long was the… Read more »

SEO Basics – If You Build it RIGHT, They Will Come

Posted by Upright Team & filed under Search Engine Marketing.

When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in… Read more »

Searchers are getting more specific it seems…

Posted by Upright Team & filed under Search Engine Marketing, Web Analytics.

Google’s Analytics Evangelist, Avinash Kaushik recently discussed some interesting updates related to Google’s user stats and the trends they are seeing. Avinash said, “the average number of keywords per query has gone from 3 to 4 words per query on average for the first time ever!” How does that affect your site’s content?