Writing Effective Meta Descriptions

Posted by Erin Meyer & filed under Content Development.

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood… Read more »

Google’s New Show Options Filter: A Whole New Way to Google Your Search

Posted by Upright Team & filed under Search Engine Marketing.

About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every… Read more »

SEO Basics – If You Build it RIGHT, They Will Come

Posted by Upright Team & filed under Search Engine Marketing.

When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in… Read more »

How to Get Listed in Google Places

Posted by Upright Team & filed under Local Search Focus, Tech Updates.

I hear this question all the time – “How do I get my site to show up in Google Places?” What this question refers to is the Google Local listings that you see blended into the search engine results when Google thinks you’re searching for a company in your area. Let’s say you need a… Read more »

Google’s “Clean Energy 2030” – Upright Green

Posted by Eric Frye & filed under Friday Fun.

This coming Tuesday, 1/20/09, four million Americans will pack into endless freezing blocks in Washington, D.C. for one of the greatest measures of change in decades.  You know, it might be time for us to rely on our President to help out the economy and repair our image abroad.  Maybe we can do our part… Read more »

Optimizing for the Long Tail

Posted by Upright Team & filed under Search Engine Marketing.

The long tail effect is what happens when your site starts ranking for a ton of keyword terms that you didn’t really focus on optimizing for. What’s cool about the long tail is that it can account for half or more of your traffic from the search engines. That’s right – 50% or more of… Read more »

How to Spot a Bad SEO Firm

Posted by Upright Team & filed under Search Engine Marketing.

Eric Enge of Stone Temple Consulting recently made an interesting post in his “Ramblings About SEO” blog titled “11 Ways to Recognize a Bad SEO Firm”. We liked it enough to share it with our readers as well. Here’s our summary of what he had to say, but you can also click the link above… Read more »