Lead Scoring: Increasing Efficiency in Your Sales Funnel
Lead scoring is a valuable tool for optimizing the efficiency of digital marketing sales funnels. However fruitful a lead generation program is, the sales team has to devote a limited amount of time and resources toward evaluating those leads. Lead scoring involves systematically evaluating the potential value of prospects, so the team can focus on … Continued
Google Places 2009 Traffic Stats: What the Google Local Business Center Tells Us
photo credit: dinimueter Recently, we posted information on how to get listed in Google Places. If you have a local business, or even a business with a physical address, this is a listing you absolutely must have. And now you can view all sorts of awesome stats on how that Google Places listing is working … Continued
SEO Basics – If You Build it RIGHT, They Will Come
When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in … Continued
New Sales = Fast Lead Follow-up
The number one New Years Resolution for many business-to-business companies is to generate more qualified leads for their sales teams. Id like to add a second part to that resolution: follow-up fast with the leads that you receive. There was a great post recently on Bryan Eisenbergs blog, GrokDotCom, which detailed the poor state of … Continued
2008 Google Insights for Search – Great new keyword research tool!
Google recently launched a cool new tool called Insights for Search which allows you to compare search patterns and trends across regions, categories, and time frames. With this tool, you can gain a lot of useful insight into what people are searching for, where they’re searching for it, when they are searching for it, and … Continued