Content + SEO = Higher Rankings

Posted by Erin Meyer & filed under Content Development, Search Engine Marketing.

The newest iteration of Penguin, identified by Google as Penguin 2.0, was officially released on May 22. Earlier in May, Google team leader,  Matt Cutts described the upcoming changes, explaining that the newest  Penguin update would  focus on identifying and addressing black hat webspam.  In the effort to penalize sites that use spammy tactics, Google hopes… Read more »

Google Unleashes Penguin

Posted by Erin Meyer & filed under Search Engine Marketing, Tech Updates.

At the end of April, Google released a new algorithm update designed to improve search results for users by targeting what Google considers to be “webspam.” The “Penguin Update”, as it is known, follows the “Panda” series of algorithm updates, which focused on penalizing low quality sites with poor content. Targeting webspam is not a… Read more »

Social Media Explained with Donuts

Posted by Erin Meyer & filed under Facebook, Social Media Marketing, Twitter.

What do social media and donuts have in common? Both are something one may enjoy at the start of the day. Both are available in a wide variety of types and flavors to suite a broad range of individual tastes. Recently, a North Carolina based marketing company tied these two subjects together in an interesting… Read more »

#1 Ranked Facebook takes Social Media to a New Level

Posted by Upright Team & filed under Facebook, Social Media Marketing.

According to research done by Experian® Hitwise®, a part of Experian Marketing Services, Facebook claims the top-visited website title for 2010 for the first time, unseating the search engine giant, Google. According to the report, 8.93 percent of all website visits in the US were to Facebook.com, surpassing the 7.19 percent of visits made to Google.com…. Read more »

Still Time to Send Holiday Greetings!

Posted by Upright Team & filed under Friday Fun.

With only one week to go before Christmas, you may be thinking that there’s no time left to send holiday greetings to your clients or customers. But thanks to the magic of Google it’s not too late! With a new Google Maps app, you can create your own e-cards by selecting from 10 holiday covers,… Read more »

Accentuate the Negative

Posted by Upright Team & filed under Search Engine Marketing, Social Media Marketing.

In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can… Read more »

Upright Expert Cited in Cincinnati Business Record

Posted by Upright Team & filed under Search Engine Marketing.

In a recent Cincinnati Business Record article, Topping the Web, our very own SEO Director, Allison Kulage, provides expert insight on the best ways for businesses to garner top search engine rankings. The focus of the article, which also includes the observations of two other area SEO professionals, is on the most effective methods for… Read more »

Friday Funk: Google Doodles

Posted by Upright Team & filed under Friday Fun.

If you’re like me, and use a custom iGoogle theme page for your Google searches, you may be missing Google Doodles. These are the creative interpretations of the classic Google logo that the search engine displays on certain days. They appear on the main search page to mark everything from holidays to noteworthy days in… Read more »

comScore Search Website Trends, February 2010

Posted by Eric Frye & filed under Facebook, Search Engine Marketing, Web Analytics.

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this… Read more »

Can You Actually Be On Facebook Too Much?

Posted by Upright Team & filed under Facebook, Social Media Marketing.

As we have said before in previous blog posts, Facebook is the world’s largest social media networking site, with over 400 million users.  The average user in the United States is a female between the ages of 25 and 34.  From 2008 to 2009, total minutes spent on Facebook increased from 1.7 billion to 13.9… Read more »