Writing Effective Meta Descriptions

Posted by Erin Meyer & filed under Content Development.

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood… Read more »

5 Ways to Use Twitter to Get More Customers

Posted by Upright Team & filed under Social Media Marketing, Twitter.

Today on the ShoeMoney Blog there was a great post by Brian Norgard called “5 Ways To Find & Acquire Customers On Twitter“. I recommend that you click over and read his blog post. But first, we’ll summarize what Brian said here, and add a few comments of our own on a few great ways… Read more »

Blogging and Social Networking – How to Create A Buzz

Posted by Upright Team & filed under Content Development, Search Engine Marketing, Social Media Marketing, Twitter.

Social media or social networking is basically a type of word of mouth marketing. You’re more likely to purchase a product or service, or become more loyal to a brand if you get a positive recommendation from a friend or family member. The internet has allowed us to expand this friend base to more than… Read more »

How to Spot a Bad SEO Firm

Posted by Upright Team & filed under Search Engine Marketing.

Eric Enge of Stone Temple Consulting recently made an interesting post in his “Ramblings About SEO” blog titled “11 Ways to Recognize a Bad SEO Firm”. We liked it enough to share it with our readers as well. Here’s our summary of what he had to say, but you can also click the link above… Read more »

SMX Summary

Posted by Upright Team & filed under Content Development, Search Engine Marketing.

Summary of Upright Communications attendance at the Search Marketing Expo, including information on blended search, link building, local search, social media and blogging.

Does your business need a blog?

Posted by Upright Team & filed under Content Development, Search Engine Marketing.

There are 75,000 new blogs created every day (including this one today), and many millions more already up and running. Should you join the crowd and have a blog for your business? The short answer is yes! At least you should seriously consider it as we have.