Shifting Trends: Mobile Apps vs. Mobile-Optimized Websites

Posted by Eric Frye & filed under Mobile Marketing, National.

Dr. Jakob Nielsen, often called the “father of Web usability,” remains a thought leader today as he continues to research emerging trends. Today we focus on Nielsen’s new findings on mobile usage — do people prefer using mobile apps, or visiting websites from their smartphones? This report asserts that as of early 2012, the experience… Read more »