How does Social Media fit into an overall marketing strategy?
Social media messaging is different than the types of messaging used for other marketing, such as email blasts or advertisements. The primary difference is that social media communication is interactive, so it is more like having a conversation. The message needs to feel less like a sales pitch, and more like socializing. Posts should to draw readers into an interaction with you. You can use social media to get to know your prospects and allow them to get to know you. While it is good to have messages with deals and offers, some messages can just be about staying in touch. Use humor, pictures, and short video clips to make your posts attractive.
How effective can Social Media be for me
Which platform is right for my business
We don’t assume that every social media venue is right for you. We will find out where your prospects and customers are conversing, and then we’ll make sure you are there.
Key Elements of Social Media
Too many businesses approach social media as a necessary evil rather than a positive way to interact with and reach out to potential clients. Offering content and promotions that your audience will relate to is the key way to build brand awareness and loyalty.
Posting to social media is a well calculated science that factors in the message you are portraying and the frequency you are putting out that message. 80% of the content that you post on all social media sites should be industry related (tips, trends, simple solutions) while 20% should be directly about the company (promotions, changes, data). Social media can become a nuisance for potential customers, so never overwhelm them with posts; 3-4 posts a week is a common practice among successful businesses.
Part of having a social media plan is monitoring the platforms. We recommend downloading the administrative apps (Facebook Pages, for example) to your phone and also having other members of your team monitor the social media platforms. It’s important that positive comments are responded to in a timely manner and imperative that negative comments are responded to as quickly as possible.
Providing interesting and engaging content on social media platforms is just the first step in an overall strategy – the next step is responding and interacting with current and potential customers. Engaging directly on your social media accounts with consumers will help build brand loyalty and brand awareness. It can be a challenging commitment, but responding to positive and negative comments and reviews is necessary while building a strong social media presence.