SEO puts you in the right place at the right time
No matter how amazing your website may be, it will not do much for your business if it isn’t seen. Even with the growing popularity of social media, the majority of online traffic is still driven by the three major search engines – Google, Bing, and Yahoo!. Search engine optimization (SEO) is all about maximizing your website’s visibility so it will rank well in organic (unpaid) search results. Think of SEO as a well-connected business colleague who takes you to the right places introduces you to important people.
Google gets over 100 billion searches a month. (Mashable, 2015)
SEO includes a balance of technical and creative elements
SEO strategies focus on improving rankings, driving web traffic, and increasing awareness in search engines. There are many aspects involved with SEO, such as page structure, content, links, and load speed. Search engine algorithms take these kinds of factors into consideration when determining which websites to include in search results. While SEO may be rooted in making your website better for search engines, optimization should also include making your website better for the people who’ll be using it. As an experienced search marketing agency, we have found this approach to be the best formula for success.
Key Elements of SEO
Before an effective SEO strategy can be developed, keywords need to be identified and researched. It is important that a website is found among the search engines, but without a clear focus through keywords, it will under-perform. Keywords are the pillar of any website and SEO strategy.
Too many websites lack a cohesive structure and a clear content strategy. Knowing who you are talking to and what they want to hear is the first step toward developing quality strategic content. Spending time on finding the balance between writing content for your buyer and content for the search engines is significant when producing strategic content.
On-page optimization is actively pursuing all measures that can be taken directly within the website in to improve its position in the search rankings. Writing keyword focused meta descriptions for each page of a website is one example of an op-page optimization strategy that is often overlooked, but is an important element in a successful marketing strategy.
Getting found on the search engines in crucial when starting a marketing program of any kind. This is a monumental step in the overall strategy of your website promotion and getting new customers. Reaching potential customers regionally, nationally, or even internationally all starts with local optimization and showing the search engines where you are and where you serve.