Search Engine Optimization near me
Optimizing for national search is not the same as optimizing for local search. Local search optimization is about defining and establishing where you are, so you can strengthen your presence in your geo-focused search results. Whether someone searches for a product or service with their zip code, adds the phrase “near me” or simply has their location services enabled, search engines try to match search users with the businesses that match what they need and are located in close proximity to them.
Local searches on Google now list a group of results and a map indicating the geo-location of each business. Competition for a spot on this map can be fierce. Focused local optimization strategies are the best way to enhance your chances of getting your business listed prominently. Even as Google algorithms change, a local optimization program based on sound strategies will assure you are positioned to earn a top spot.
Key Elements of Local Optimization
Getting found on the main search engines is crucial when starting a local optimization program. This is a monumental step in the overall strategy of your website and getting new customers. If a customer searches on Google, Bing, or Yahoo and cannot find accurate information about your company they will instantly form a negative opinion about the legitimacy of your business.
Errors are common across all search engines, but they can affect your websites rankings more than you think. There are large mistakes such as the wrong street name or a misspelling of your business to a simple mistake such as Lane vs. Ln. Consistency is key. Part of your overall strategy should be to portray a consistent message across all platforms, and this all starts with local listings.
It is easy to get caught up in large aspects of a marketing strategy, but one thing that should never be forgotten is genuine interaction with your customers. This is a simple process that should be built into any marketing strategy. Customer reviews can offer a powerful advantage or a serious impediment:
- 73% of consumers read reviews on their PC
- 38% of consumers read reviews on their mobile internet browser
- 80% of consumers trust online reviews as much as personal recommendations
- 87% of potential customers won’t consider businesses with a 1 to 2-star rating
It might not seem like you have a lot of control over online reviews, but if you get involved in the conversation, you can actually use reviews, even negative ones, as an opportunity to enhance your local reputation. Your efforts should include reaching out to current loyal customers and asking for reviews.
More people are interacting with businesses on their mobile devices, so it is important to make both your site and local listings mobile friendly. From a responsive website design to a mobile friendly “click to call” button, mobile is increasingly important to the success of your overall marketing strategy.