heart of your internet marketing plan

The heart of your internet marketing plan

A cohesive, integrated online marketing plan begins with a strong website. All of your digital marketing strategies, email campaigns, and other lead generating activities flow through your website, which serves as the hub of your marketing strategies.

38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

Cookie-Cutter vs. Custom

The development process is what takes a website from adequate to amazing. That is why we believe in investing heavily in the process phase of your website development. Our process approach enables us to create a website that is as unique as your business, and is designed specifically to meet your objectives.

The Upright website design approach occurs in three phrases.

 

Discovery

We take an in depth look at your current site and your current business model to find the areas in which we can improve messaging content, design, positioning, functionality, and other factors.

 

Design

Knowing what we want to accomplish through our discovery, we then put it all together. Mapping out the site outline and creating mock-ups gives a general feel for the site before development.

 

Development

We bring all of the functionality, content, and design elements together in a responsive website. Custom coding and continuous monitoring tools are employed to ensure the effectiveness of your website.

Key Elements of a Website

Before we even consider the design and functionality of a new website, keywords are identified. While aesthetics and usability are important, without a clear keyword focus for search engine optimization, your website will underperform. Keywords are the backbone of SEO website design. Thorough and extensive research will play a key role in a company’s overall marketing strategy.

The significant increase in mobile phone and tablet usage means that websites have to adapt quickly to new demands. Responsive website design provides a site with the ability to be seamlessly viewed and resized across a wide range of devices, including phones, tablets, desktops. Given Google’s ranking preference for mobile-friendly websites, responsive design has become more of a requirement than a recommendation.

Tracking website performance is key in building an overarching marketing strategy for any business. Investing in a beautiful website is a great idea, but if you aren’t able to track its progress and performance, you’ll know little about what you gained for your investment. Using tools to track phone calls, emails, and user activity on a website is vital in building an overall marketing strategy.

Potential customers visit your website because of brand recognition, link building, keyword rankings, and strategic content. But, they stay on your site and become customers because of conversion optimization. Conversion optimization involves the strategy of converting visitors into customers through design, content, and positioning.

Building a website that is user-friendly is key to converting visitors into customers. Through heat maps, A/B testing, and persona development it is easier to understand how a potential customer will interact with a website.