Your website plays a critical role. That’s where buyers go to qualify you…to see if you make the cut. And the challenging part is you can’t talk to your prospects, they can’t talk to you…it’s all happening online.
Our process starts with really defining and understanding who your best customers and top prospects are, and then optimizing the whole online sales process around what they need:
Upright will help you create an inbound marketing system that will target your message and help transform your website into your best salesperson – attracting customers to you.
Is your message on target?
Attract the right customers for your business by creating buyer personas. These profiles are the key to developing content that your buyers need and want, leading to higher conversions and sales.
90% of buying decisions start online, and usually on a search engine.
You have to attract these buyers to your website by using a combination of search optimization, blogging, social media sharing and email promotions.
Once visitors arrive at your site, the goal is to persuade them to identify themselves and get into your sales funnel. The key to doing this is providing the content the buyer wants in all stages of their buying process and having compelling calls to action.
Converting your site visitors is often just the beginning. According to a Gartner Research study, only 23% of your visitors will be buying within 6 months of inquiring. 67% still intend to buy but are not ready to buy yet. Staying in touch using marketing automation can result in a 10% or greater REVENUE increase in 6-9 months.
Reviewing website analytics, testing different variations of page content and layout can lead to significant increases in both sales leads and revenue. For one client, simply moving the call-to-action 3 inches resulted in 1,300 more leads annually!
Your buyer’s behavior has changed. They don’t want to be interrupted with cold calls or direct mail, they want to be educated and informed. An effective Inbound Marketing strategy will help you do just that and turn visitors into customers.
Our free Beginner’s Guide to Inbound Marketing covers the basics and provides a blueprint of the Inbound Marketing process.