Do you struggle to generate leads on a consistent basis?
Whether your focus is B2B or B2C, the Internet has dramatically changed the way your prospects buy. Purchasers are in total control, getting information online while blocking unwanted sales calls and emails. It’s tough to reach these elusive buyers.
Traditional marketing tactics just don’t work anymore
Direct mail, telemarketing and cold calls are a thing of the past. Your prospects hide behind voicemail and email. To reach them you have to provide information that helps them navigate the buying process. Your job is not to find prospects, but to help them find you.
Inbound marketing will bring leads to you
It’s a framework that helps you Define your best prospects, Attract targeted prospects to your site, Convert them into leads and Close them to become customers.
Create buyer personas or profiles of your target customers to make sure your message is on target.
Getting the right traffic to your site is critical. You want people who are interested in your business and ready to engage. Help leads find you by using a combination of SEO, blogging, social media sharing and email promotions.
Provide engaging content which will persuade your best prospects to exchange their contact info for your educational content.
Nurture your prospects until they become customers using marketing automation.
Review website analytics, test different variations of page content and layout to increase leads and revenues.