The Internet has dramatically changed the way buyers buy, both b2b and b2c. Your buyers are in total control, seeking help and research online while blocking unwanted sales calls and emails. It’s tough to reach these elusive buyers.
The old tried and true marketing tactics that have worked in the past just don’t work anymore. Direct mail, telemarketing and cold calls are a thing of the past. Your prospects hide behind voicemail and email. To reach them you have to provide information that helps them navigate the buying process. Your job is not to find leads, but help leads find you.
Inbound Marketing will help leads find you:
Define – create buyer personas or profiles of your target customers to make sure your message is on target.
Attract – help leads find you by using a combination of SEO, blogging, social media sharing and email promotions.
Convert – provide engaging content which will persuade your best prospects to exchange their contact info for your educational content.
Close – nurture your prospects until they become customers using marketing automation.
Analyze – review website analytics, test different variations of page content and layout to increase leads and revenues.
You have an opportunity to influence and direct your best prospects through the entire buying process, from initial research to the final sale. But you have to have a strategy and a process to do this.
Learn more about our Inbound Marketing process and how Upright can help you generate leads on a consistent basis.
Your buyer’s behavior has changed. They don’t want to be interrupted with cold calls or direct mail, they want to be educated and informed. An effective Inbound Marketing strategy will help you do just that and turn visitors into customers.
Our free Beginner’s Guide to Inbound Marketing covers the basics and provides a blueprint of the Inbound Marketing process.