Do you struggle to generate leads on a consistent basis?

Do you struggle to generate leads on a consistent basis?

Whether your focus is B2B or B2C, the Internet has dramatically changed the way your prospects buy. Purchasers are in total control, getting information online while blocking unwanted sales calls and emails. It’s tough to reach these elusive buyers.

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources. (Source: HubSpot, 2016)

Traditional marketing tactics just don’t work anymore

Direct mail, telemarketing and cold calls are a thing of the past. Your prospects hide behind voicemail and email. To reach them you have to provide information that helps them navigate the buying process. Your job is not to find prospects, but to help them find you.

Inbound marketing will bring leads to you

It’s a framework that helps you Define your best prospects, Attract targeted prospects to your site, Convert them into leads and Close them to become customers.

define

Define

Create buyer personas or profiles of your target customers to make sure your message is on target.

attract

Attract

Getting the right traffic to your site is critical. You want people who are interested in your business and ready to engage. Help leads find you by using a combination of SEO, blogging, social media sharing and email promotions.

convert

Convert

Provide engaging content which will persuade your best prospects to exchange their contact info for your educational content.

close

Close

Nurture your prospects until they become customers using marketing automation.

analyze

Analyze

Review website analytics, test different variations of page content and layout to increase leads and revenues.

You have an opportunity to influence and direct your best prospects through the entire buying process, from initial research to the final sale. But you have to have a strategy and a process to do this.

inbound marketing generates 3X as many leads as traditional outbound marketing, but costs 62% less
marketers who have prioritized blogging are 13X more likely to enjoy positive ROI
46% of people read blogs more than once a day
86% of buyers start new vendor selection using a search engine to find potential supplier

Learn more about our Inbound Marketing process and how Upright can help you generate leads on a consistent basis.