Today’s buyers are looking online for educational and informative content. Your job as an online marketer is to provide that content so your visitors stick around. Offer engaging content such as useful blog posts and easy-to-use contact or quote request forms. Offer valuable resources such as white papers and e-books that subscribers to your email list can download for free. Your engagement tools should be offered in a guided process that leads to further action or a sale through a compelling call-to-action.
So, what is the best way to develop engaging content for generating leads online? Upright believes that a great place to start is by developing buyer personas. Consider your products and explore questions about the people who buy them. What concerns do they have and what factors are most important to them? This profile will help you determine what type of content you should be offering on your website, as well as in your email and social media messaging.
In order to make the most of leads generated online it is important to consider timing. While some prospects many come to your website ready to make a purchase, many others will not be ready to buy. Your online marketing plan should include strategies that work within all phases of the buying process.