Improve website rank in local searches
Google has made ranking well in local searches much more complicated than it once was. Tools like Google My Business and SEO are critical to outranking the local competition. An organized strategy is required, along with an ongoing plan that responds to the latest search engine algorithms and developments. Mobile compatibility is not just recommended – it is essential to being competitive online.
Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
Designing a website and campaigns that meet customer needs
Whether you sell products or provide services, you develop your business offerings with the idea of meeting customer needs. Shouldn’t you develop your website and marketing campaigns the same way? Your website should be tailored to prospective buyers, with the goal of meeting their needs, from gathering information to making a purchase. Marketing campaigns that focus on meeting a need rather than selling a product are much more effective.
Managing your online reputation
Customer views have always been a factor in business, but never before have they had so much exposure. A multitude of review websites provide a platform for publicity that can seriously help or hurt your business. Part of your online marketing strategy must be to stay on top of this conversation and be in charge of it.
Using social media to promote your business
Odds are, your competitors are using one or more social platforms like Facebook to access your prospective buyers. Many local businesses make the mistake of dismissing social media as being unrelated to what they do. If your job as a marketer is to reach your customers, and they are on social media discussing what they want and need, shouldn’t you be there, too?
When you’re up against big box stores and national chains, it’s consumer confidence that sets you apart. Offering quality products is just the beginning. Getting the word out makes things happen.