Website Design – Are You Driving a Gremlin?

As everyone knows, eventually the time comes, and you have to update. My mom knew when those harvest gold appliances had to go. My dad knew when it was time to sell his AMC Gremlin. When something quits working, it is a little easier to update because you are forced to replace it. But sometimes you may know something is not great, but it runs, so you keep driving it anyway. Is that the case with your website design?

For professionals who are pressed for time and not creatively inclined, the prospect of redesigning a website can seem very daunting. If you happen to be in a business situation that requires the consensus of a team, deciding on a new website design may seem next to impossible. It is easy to put updating your website design on the back burner of that harvest gold range, but you really shouldn’t ignore this important way to enhance your online image.

Start the process of updating your design by considering what’s hot. HubSpot has a great report on 2015 Design Trends. Some of the things they identify as big website design trends:

• Huge and Beautiful Images
• Rich Content Experiences
• Better Typography
• Background Video

In addition to aesthetics, there is also somewhat of a science involved with website design, in terms of encouraging response and interaction. It is essential to develop a custom website design that not only looks great, but performs.

Keep in mind that website design is an evolving process. Consider the evolution of tech giant, Apple’s website since 1997:

Recently, the Upright team launched its own redesigned website. We understand that the time commitment is a challenge, but the effort is worth the reward.

Ready to update your website design? Give us a call! We’d be glad to assist!