Posted by Erin Meyer & filed under Website Design.

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications.

About Fecon

Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market. The company’s mission is to supply customers with highly dependable, heavy-duty equipment along with industry-leading customer service and support-after-the-sale. By delivering the highest value products and superior service, Fecon is committed to forging lasting customer relationships.

About The Project

During the planning stages of this project, Fecon shared their goals for moving the company’s website from a proprietary platform to WordPress and also to enhance the effectiveness of the website as a marketing tool. Upright conducted a Usability Study to identify ways the site could be improved to make it more useful for visitors and to convert more visitors to customers.

Working together with Fecon, and using the information gleaned from the Usability Study, we developed a plan to make the site more informative with comprehensive information about the company’s products and markets. We also focused on developing a design that would allow customers to quickly find detailed information about new equipment, used equipment, and rentals, as well as support for purchased products.

The eye-catching new WordPress site design has been developed to be mobile-friendly and easily accessible on a desktop computer, tablet or mobile phone. It has also been designed for easy navigation, providing an informative overview of the company’s line of forestry and land clearing equipment including: mulching attachments; tractors and utility vehicles; forestry attachments; stump grinders forestry millers; drilling equipment; and hydroseeding applicators. Details include equipment features, specifications, literature, and photos presented in an easy-to-reference format.

In addition to new equipment, the Fecon website provides a searchable used equipment database and contact form for quick access to rental equipment information. Current Fecon equipment owners will also find easy access to Fecon product support and warranty registration information.

Upright Communications is proud to collaborate with hard-working businesses like Fecon, to help them leverage the power of successful digital marketing strategies.


Related Posts

Upright Customer Spotlight: Paragon Roofing

Upright is proud to showcase a new client website launch for Paragon Roofing. The new Paragon Roof website features the company’s innovative line of composite roofing products. This client wanted a website that would generate sales leads and provide comprehensive information on their products. About Paragon Roof Systems Paragon Roof System is a new company,… Read more »

Upright Customer Spotlight: Anthony Cole Training Launches New Website

Upright is excited to announce the successful launch of the recently updated, expanded, and redesigned Anthony Cole Training Group website. The new website features details on the company’s comprehensive line of sales training and sales productivity programs and tools. About Anthony Cole Training Anthony Cole Training Group is a 27-year-old Cincinnati-based sales coaching, training and… Read more »

Upright Customer Spotlight: AnchorHog Launches New Website

Upright is proud to showcase a new client website launch – AnchorHog. The new AnchorHog website sells an innovative line of ground anchors, designed to secure valuable property stored indoors and out. About AnchorHog AnchorHog is an innovative lock security anchor created by Frank Lauyans, to answer the need for Share on FacebookShare on TwitterShare… Read more »

Upright Spotlight: Hague Water Redesigned Website

Upright is excited to showcase another new successful client website launch – the recently updated and redesigned Hague Water website. The new Hague Water website features new and expanded information on the company’s comprehensive line of products and services. Details include product features and specifications presented in an easy-to-reference format. About Hague Water Hague Quality… Read more »

Air Systems Launches Newly Expanded Website

The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services. About Air Systems “Air Systems is a unique, innovative and ambitious company. Unique in that… Read more »