Five Ways You Can Add Quality Content to Your Website
Looking for things you can do to improve your website? Think content! Here are five easy content ideas you can use to add new quality content to your website: 1. PROBLEM/SOLUTION PAGES Real stories of the successes you have had in meeting the needs of your customers are very compelling, and give prospective clients confidence … Continued
Google’s New Show Options Filter: A Whole New Way to Google Your Search in 2009
About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every … Continued
SEO Basics – If You Build it RIGHT, They Will Come
When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in … Continued
5 Ways to Use Twitter to Get More Customers
Today on the ShoeMoney Blog there was a great post by Brian Norgard called “5 Ways To Find & Acquire Customers On Twitter“. I recommend that you click over and read his blog post. But first, we’ll summarize what Brian said here, and add a few comments of our own on a few great ways … Continued
Blogging and Social Networking – How to Create A Buzz
Social media or social networking is basically a type of word of mouth marketing. You’re more likely to purchase a product or service, or become more loyal to a brand if you get a positive recommendation from a friend or family member. The internet has allowed us to expand this friend base to more than … Continued
Ranking Reports are Dying A Slow Death, So Watch Those Metrics!
A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics. I predicted that in the next year or two, to be prepared … Continued
2008 Google Image Labeler – Help Google Image Search
I just noticed this cool feature on Google – the Google Image Labeler. It’s Google’s way of getting its users to help improve their image search feature on their site. If you’ve used Google in the last two years, you have seen images being blended into certain search results. And we’ve been saying for years … Continued
Twitter, Tweets, Twits, Twittequette… huh?
If you’re the slightest bit geeky like myself, you’ve probably heard about Twitter. A few months ago when this micro blog of sorts came out, the general consensus was, what’s the point? You sign up for an account and follow people (which kind of seems like stalking them) and you have 140 characters to “tweet” … Continued
Don’t Sweat the Rankings So Much. Metrics is the Answer
It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is … Continued
Optimizing for the Long Tail
The long tail effect is what happens when your site starts ranking for a ton of keyword terms that you didn’t really focus on optimizing for. What’s cool about the long tail is that it can account for half or more of your traffic from the search engines. That’s right – 50% or more of … Continued