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Bing & Yahoo Alliance in 2010: Key Facts

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance —  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s … Continued

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