Upright Customer Spotlight: AnchorHog Launches New Website
Upright is proud to showcase a new client website launch – AnchorHog. The new AnchorHog website sells an innovative line of ground anchors, designed to secure valuable property stored indoors and out. About AnchorHog AnchorHog is an innovative lock security anchor created by Frank Lauyans, to answer the need for
Celebrate the Holidays on Google My Business
It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between … Continued
2019 Google Analytics for Local Businesses Study
Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch. Research … Continued
Upright Spotlight: Valentine’s Gift to Cincinnati Ballet
Valentine Research, the manufacturer of the Valentine One radar locator, has been a client of Upright Communications since 2000. In our years of partnership, we have performed search engine optimization, pay per click marketing, and website development services. It was such a joy to see a recent Cincinnati Enquirer article spotlighting an extremely generous donation … Continued
How Your Local Business Can Be Digitally Competitive
With the rise in online shopping and easy access to tons of product reviews, your local business needs a distinctive digital presence to stay competitive. Whether this means having a website with online selling, multiple social media platforms, and/or great online customer service, these can all attribute to your customers’ perception of your brand. To … Continued
Boost Your Online Sales: Tips for Creating E-Commerce Product Pages
For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to … Continued
Strategies for a High Converting Shopping Page
Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to … Continued
How You Can Improve Your Reputation Management
A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the … Continued
7 Ways to Improve On-Page Optimization
An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part … Continued
Why Isn’t My Business Blog Working?
Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online … Continued