As a digital marketing company, we serve a wide range of businesses and markets. When discussing ideas for engaging content, we sometimes hear B2B clients say “my customers only care about price” or “there’s nothing that interesting to talk about.” No matter what your product or service, there is always more to talk about than price. While your B2B digital media content may never go viral, it is possible to develop interesting content and engaging social media posts, even with a product line that does not seem very exciting. Here are 3 ideas to get you started: (more…)
Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating – 2-star, 3-star and 4-star (as shown below).
There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things.
It’s key that small businesses jump at every opportunity to promote themselves on the web. It’s also key that small businesses don’t miss the free opportunities to promote themselves on the web. How can this be done? One phrase: local business directories.
We’re not talking about the kind of local business directories that show up at your doorstep and often get used to start your campfire. Nope, not one bit. We’re talking about online local business directories that will show your business when someone types a service + local location in their search engine of choice (Google, Bing, etc.). (more…)
Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content.
According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in page views. From Kissmetrics, 18 percent of mobile users will look for something else if a site doesn’t load in under 5 seconds. This figure increases to 30 percent of users if the load time reaches 10 seconds. You can probably recall yourself doing this when a page loads too slowly on your mobile device. Who wants to sit and wait? (more…)
The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they will. Here are 5 things you should be doing online to promote your local business:
1. Create or claim and verify your local listings.
In order to provide the most useful and relevant search results, Google and Bing now provide users with quick access to local business information with Google My Business and Bing Places for Business listings. It is extremely important for local businesses to claim or establish their business details to make sure prospective customers know you are open for business. The information you provide or verify will include contact information, store hours, location photos, and other details. The more people know about your business, the more likely they will be to buy from you. (more…)
The subject of website analytics is very important for every company that wants to gauge their online success. Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement. Is there more that you can be doing though? The answer is definitely, yes.
I’ve written in the past about A/B testing, the benefits, tools that are available, and how to use those tools. But how do you know what to change or what should be changed? We’ve been using an online software called Hotjar for a year now, and today I want to show you a little bit about Hotjar’s Form Visualization tool. (more…)
A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.
Of course, there are countless social media platforms, ranging from Facebook to Snap Chat. We don’t think you need to be on all of them, BUT we encourage you to at least be on Facebook. That’s because Facebook business pages are treated as a local business listing or as a directory listing. We spend time on local listings so why not spend time on Facebook, too? (more…)
This is a very fitting topic since we’re blogging, eh!?
Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business but are unsure of the benefits, then it’s probably time to review them. (more…)
The start of a new year is an exciting time! Thoughts turn to resolutions for making transformations and improvements. Unfortunately – whether personal or business related – New Year’s Resolutions usually fail because they are not supported by larger goals and strategic actions. For example, if I want to ‘lose weight in 2017’ but don’t set a weight loss goal with a specific diet and exercise plan, the chances of me succeeding are about as good as my chances of driving by Krispy Kreme on National Donut Day. The same can be said for B2B marketing efforts. Unless the B2B marketing efforts you are planning for 2017 are supported by goals and a coordinated marketing strategy, there’s a good chance you won’t carry them out, much less see any measurable results. (more…)
Business blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website. Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can be challenging, so it is all too easy to let your business blog fall by the wayside.
One of the keys to making your blog successful is posting consistently. A blog with outdated or infrequent posts will create a negative and unprofessional impression of your business. It is important to develop a plan and schedule for your posts to make sure your blog stays on track. (more…)