Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing – and what you should do instead.
Why You Shouldn’t Blog Like Your Ads
When you’re starting a blog, your ads might seem like a shortcut to great blog posts. You know why your products and services are amazing, and your ads have all that information. (more…)
It has officially been four weeks at Upright Communications, and it’s safe to say that I have been busy! Whether it’s scheduling social media posts, writing blog articles, or conducting keyword research, I have been getting my hands on a ton of work and learning a bunch along the way.
I have worked with several digital marketing platforms and tools including Hootsuite, SEMrush, MailChimp, and Google My Business (GMB). I’ve learned how to schedule social media posts in Hootsuite, organize and create email campaigns in MailChimp, manage local listings on GMB, and create landing pages for clients. And this is just the beginning! (more…)
As a team, Upright Communications recalled our personal accounts on September 11, 2001. Nearly two decades ago, it is amazing how much detail we are able to include in these stories regarding whereabouts and emotions regarding that dreary Tuesday morning. (more…)
Hi there, Emma here, and I’m happy to announce that I am Upright Communications’ intern for the fall semester! I am currently a senior at the University of Cincinnati pursuing a major in marketing and minor in business analytics. I am part of UC’s co-op rotational program and have completed several other internship experiences in various industries including market research, venture capital, and digital marketing.
I was immediately interested in Upright’s internship posting when I noticed the title “Junior Account Manager.” Not only did this sound like an incredible opportunity, but this is exactly the type of role I am looking to pursue once I graduate. I am excited to gain exposure to real clients with real needs and witness my own deliverables be implemented to improve client website performance.
Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change.
Millennials are Values-Driven Shoppers
More than previous generations, Millennials support companies whose values align with theirs. Consider the success of Toms, which donates a pair of shoes for every pair purchased. Broadcast your core values to attract Millennial buyers who share those views.
On a related note, community engagement is very important to Millennials. If your business contributes to charity or performs volunteer work, promote this to show Millennials your business “gets it.” (more…)
Google has just revealed that the Speed Update, previously made public in January of this year, is rolling out for all users as of this week.
While page speed has been a large ranking factor on desktops for quite a while, this is officially the first time it will have an actual impact on mobile rankings. Google’s main focus time and time again is user experience, so this newest rollout is just another way for Google to ensure that their search engine results are showing the most relevant and user-friendly websites.
In a post written by Google, they do share with users possible tools and services that can be considered to see if your website is up-to-speed, which is an added benefit to those who may not know how the site is performing. (more…)
Once a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.
1. Design your website for your users
Is your website serving you or your users? It must be the latter if you are going to attract customers online. Brainstorm user personas that represent your target audience, then tweak your site so it speaks to them. Have friends and family members use your website and alert you to any areas of confusion, so you can improve your website. (more…)
Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and 11 wholesale tire distribution centers that do business in 18 states and employ over 600 people.
The newly enhanced S&S Tire corporate website encompasses three individual websites, representing the three segments of their business – Retail, Commercial, and Wholesale. Each of the sites features a bold and updated look, along with the familiar helpful resources their customers count on. Each of the sites features an easy-to-navigate, intuitive design as well as extensive information about the company’s products and services. (more…)
Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients who have no time to waste and are actively considering your business.
When it’s easy to search your website, then you will clinch these sales and boost revenue. (more…)
You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?