We’re really loving the fact that people are more inclined to support local businesses than in the past. We see more people searching for a local business over a big box store and that makes us happy. When our communities support local business, we support local economic growth and the goodness just snowballs in to town.
Local business owners continue to work hard each and every day to make sure their business is headed in the right direction. Upright Communications is happy to help local businesses and we’re always on a mission to show new tools to help local business owners. The newest tool we’d like to tell you about is the Nextdoor Neighbor app, also known as Nextdoor. (more…)
The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she innovated with automation so much. The key is balancing automation with your schedule. Every sales process benefits the most from an ethic of care. I care for you and in turn you care for me. I am loyal to you first and in turn you will be inspired to be loyal to me. This is one mentality that works in many environments. (more…)
Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local strategies and to continually monitor the campaign’s effectiveness to get the most from it.
Google research shows that shoppers are inspired to visit a local retail location after finding information such as store hours and location, or product availability and price.
“A common myth is that as a result of searching online, shoppers will only visit e-commerce sites. In reality, three out of four shoppers who find local information in search results helpful are more likely to visit stores.” (more…)
An unconfirmed Google algorithm update known as “Fred” began making its presence known on March 9th. This latest ranking update is reported to have impacted site rankings in a variety of ways. As with the many other Google algorithm changes you hear about, Fred may have you wondering how your site may have been impacted and what you need to do.
The Fred update seems to be targeting the quality of links on a given website. These include the relevant online channels that link to the website – examples can include Yelp, Google+, LinkedIn, and more. Over time, a website will naturally acquire links, but the process of link building can also be assisted by services like MozLocal, which submit a website to a variety of online directories concurrently. Links are important in establishing your credibility with Google, which will result in Google showing your website more prominently and consistently in searches for your products and services. (more…)
If your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is entirely possible that the rest of your website will not even be seen. (more…)
Owning and operating a local business usually guarantees that your day will be busy from beginning to end. If you have taken the time to read this blog then that says something about you; you are someone who understands that marketing your business and more specifically, getting reviews online, is of utmost importance. Receiving tons of reviews on Google+, Yelp, or Foursquare can make or break a business, so why do business owners hesitate when asked to provide a review for other businesses? Whether it is the local coffee shop, your company’s electrician, or your main supplier; providing these businesses with reviews is necessary to help you grow your business. Here are four tips on giving reviews while representing your business:
Create Accounts for your Business
The first step to writing reviews is to create accounts. Yelp, Google+, and Foursquare are all excellent accounts to start with for a local business. After you are all signed up, just start reviewing. It is best to target companies that directly benefit your business’s success, but don’t be afraid to give a review to that kick-ass taco shop down the street. By giving positive reviews you will be building up your companies profile online as well. (more…)
Email automation, marketing workflows, drip campaigns or whatever you want to call it are all the same basic thing. They are automatically sent, personalized, and tracked emails shared with your customers or leads. It is easy to get overwhelmed by the options and implementation of these programs and the services that tout it can be very expensive.
In this article I want to help beginners with two things:
- How can I plan effective automations?
- What’s an affordable way to implement?
Similar to consumer technology, the web and how we interact with it is constantly evolving. Every day we see new designs and graphic effects rolling out on the websites we view in all kinds of markets, from business to shopping to entertainment. For developers, this means you have to be at the top of your game, at all times. While it may be tempting to adopt the all of the latest style developments, here are three trends it might be better to avoid in 2017. (more…)
As a digital marketing company, we serve a wide range of businesses and markets. When discussing ideas for engaging content, we sometimes hear B2B clients say “my customers only care about price” or “there’s nothing that interesting to talk about.” No matter what your product or service, there is always more to talk about than price. While your B2B digital media content may never go viral, it is possible to develop interesting content and engaging social media posts, even with a product line that does not seem very exciting. Here are 3 ideas to get you started: (more…)
Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating – 2-star, 3-star and 4-star (as shown below).