Posted by & filed under Digital Marketing.

B2B Marketing SuccessComing home to a box on your doorstep makes anyone feel like a 5-year-old on Christmas morning. Walking into the house, running to the drawer with the scissors, frantically opening the box, and realizing that the thing sitting in the box does not live up to the expectation you had in your mind. Now you are feeling like a 5-year-old that wanted a remote controlled car and received a sweater. An expectation was set as soon as you read the description and added that item to your online cart; now you are an upset customer who will probably never trust that store again. (more…)

Posted by & filed under Business Growth.

set expectations

“Best Burger in Town”  “Rated in Top 10 for Past 5 Years”  “#1 Seafood in the Midwest”

Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers and gaining blissful, new business. (more…)

Posted by & filed under Business Growth, Digital Marketing.

surveymonkey

Is it really that difficult to start and implement?

Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference.  If you don’t ask you’ll never know and if you don’t know how to ask it’s very hard to start.

If you’ve never created a survey before the project can seem daunting. You can get a running start thanks to some really AWESOME tools available. Before you rely on the tools, which I’ll share later, you need to ask yourself some pretty simple questions. (more…)

Posted by & filed under Search Engine Marketing, Tech Updates.

penguin updateThe last update to Google’s Penguin update was Version 3.0, which landed back in 2014.  Last time Google said penguin would affect less than 1% of US/UK searches.  With that being the case, then Penguin has definitely grown up in 4.0.  Google announced the new version on September 23rd, 2016, stating that Penguin is now part of their core algorithm. (more…)

Posted by & filed under Digital Marketing, Reputation Management.

Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their account score the top placement on search engines. Best practices include making sure factors such as click through rates, page speed, link signals, etc. are worthy of a ranking ‘point’.

One factor that does in fact result in ranking placement are reviews. ReviewJump founder, Tyler, analyzed over 22,000 local business listings to see if the theory of having reviews has an impact on rankings. The result of his research?  The theory is true. Reviews = rankings. The listings that populate higher on search results have significantly more reviews than those not making the ‘cut’ for the 3 location listing pack. (more…)

Posted by & filed under Digital Marketing.

smartphone useSmartphones have massively changed the way we use the Internet. Our smartphones are nearly an appendage, and we turn to them compulsively in fleeting moments. Late-night searches for “pizza near me” are nothing new. What is new is the complexity of business transactions taking place from smartphones. Indeed, there are billions of dollars to be made in the micro-moments (I-want-to-know and I-want-to-buy moments) when prospective customers grab a smartphone. (more…)

Posted by & filed under Content Development, Website Design.

Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However, a recent Google and Ipsos research study shows, “90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they begin shopping.” What should you do? (more…)

Posted by & filed under Local Search Focus.

As a local business owner, where do you focus your efforts to grow your business? Your answers might include things like keeping costs down, motivating your sales force, buying new equipment, or making product improvements. These are all great ideas, but there is one common problem with these efforts. Notice how they all tend to focus on your business and not your customer?

Of course, improving your business will ultimately allow you to better serve your customers, but that does not happen automatically. As long as your focus is on your own gain and benefit, you will miss the opportunity to connect with your customers and communicate in a way that inspires them to action. In order to grow your business you must win new customers and keep current ones. You do that by challenging yourself to think like a customer.

Here are three questions to help you connect with your buyers by thinking like a customer: (more…)

Posted by & filed under Social Media Marketing.

It’s 2016 which means your business is on social media – whether it’s Facebook, Google+, Twitter or some other social media network. We know you’re investing time and money engaging with your current and potential customers. But have you made the same level of investment into providing a person or company who is solely dedicated to customer service on social media?

Many brands, despite having a presence on social channels aren’t investing time and resources into great customer service on these platforms.

“A report by NM Incite into the ‘State of Social Customer Service’ found that although nearly 1 in 3 social media users prefer to reach out to a brand via social channels instead of over the phone, only 36% of users with a customer service inquiry reported having it solved quickly and effectively. 14% of users reported the company engaging quickly but failing to solve their issue, and 10% never received a response at all.” (more…)

Posted by & filed under Local Search Focus.

Recently, the team at Upright learned about an update to the Google Local search results that will drastically effect local searches moving forward. When someone is looking for a business in their city to visit they will typically type phrases into Google that resemble “Cincinnati Dry Cleaning” or “Seafood in Cincinnati”. When the results for your search appear they will look like the image below which Google calls a “Snack Pack”:

localseach-snackpack (more…)