Once you get visitors to your site, you want to make sure they stay there. A high bounce rate (one and out visits) is viewed as a negative by search engines and is a missed opportunity for website leads or sales. An attractive, user-friendly website design is a must for keeping visitors on your site.
Paying attention to some simple, easy to implement website design strategies can go a long way in making sure your visitors are able to enjoy their experience on your website and will encourage repeat visits. (more…)
It’s not easy for every business to grasp. Your website and your competitor’s website are nothing like billboards or TV ads that invade your life. Websites put your customer in control and when they’re done, one click and your website is gone. It can make online marketing difficult to grasp and easy to undervalue. So, let’s make your website and search engine optimization (SEO) work alongside your current marketing plan.
Here are some statistics to prove it’s going to be important: (more…)
Twenty years ago, if you opened a local business it was near impossible to compete with the big players in your industry who were well established in your community, but things have changed. Google changed everything! If you want a cheese burger, new business sign, office furniture, lawn care specialist, etc.… all you need to do is ask Google. Search engines have leveled the playing field and a small company can now have a fighting chance against the big-boys. However, just because your small or medium sized business has a website, doesn’t mean that the fight stops there; adding new and original content is your main weapon. (more…)
A recently conducted survey reports that almost 55% of searchers don’t know which links in the search engine results page are Pay Per Click (PPC) ads. Can you find The Google Ad Words PPC ads in Google’s results in the screen shot below?
I will say that I immediately noticed the tire shops in the snack-pack (the 3 local listings with their star ratings) and hardly noticed the Fletcher’s Tire ad at the top. (more…)
Many local businesses face expanding competition from a growing number of big box stores and online retailers. It has become all too common for local consumers to visit a local business, benefit from the knowledge of sales person and the opportunity to examine stock, only to leave the store and go buy online. How can local businesses compete against online giants and national chain stores? One way is to woo buyers by touting the advantages of buying local.
Shopping within one’s own neighborhood offers buyers an opportunity to invest in their local economy and build community. When reaching out to prospects through marketing messages, local businesses should talk about more than a product – especially if big box or online competitors are selling the same, or a similar item. Local businesses should remind buyers that buying local means face-to-face customer service and support. The advantages of buying local can be promoted even further by integrating community benefits into the list of selling points. Social media postings can offer a great opportunity to do this. (more…)
Coming home to a box on your doorstep makes anyone feel like a 5-year-old on Christmas morning. Walking into the house, running to the drawer with the scissors, frantically opening the box, and realizing that the thing sitting in the box does not live up to the expectation you had in your mind. Now you are feeling like a 5-year-old that wanted a remote controlled car and received a sweater. An expectation was set as soon as you read the description and added that item to your online cart; now you are an upset customer who will probably never trust that store again. (more…)
“Best Burger in Town” “Rated in Top 10 for Past 5 Years” “#1 Seafood in the Midwest”
Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers and gaining blissful, new business. (more…)
Is it really that difficult to start and implement?
Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference. If you don’t ask you’ll never know and if you don’t know how to ask it’s very hard to start.
If you’ve never created a survey before the project can seem daunting. You can get a running start thanks to some really AWESOME tools available. Before you rely on the tools, which I’ll share later, you need to ask yourself some pretty simple questions. (more…)
The last update to Google’s Penguin update was Version 3.0, which landed back in 2014. Last time Google said penguin would affect less than 1% of US/UK searches. With that being the case, then Penguin has definitely grown up in 4.0. Google announced the new version on September 23rd, 2016, stating that Penguin is now part of their core algorithm. (more…)
Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their account score the top placement on search engines. Best practices include making sure factors such as click through rates, page speed, link signals, etc. are worthy of a ranking ‘point’.
One factor that does in fact result in ranking placement are reviews. ReviewJump founder, Tyler, analyzed over 22,000 local business listings to see if the theory of having reviews has an impact on rankings. The result of his research? The theory is true. Reviews = rankings. The listings that populate higher on search results have significantly more reviews than those not making the ‘cut’ for the 3 location listing pack. (more…)