Posted by & filed under Social Media Marketing.

If you don’t already have a LinkedIn profile, you need to get one. And if you already have a profile, but you’re wondering how you can create a listing for your company, then here’s the answer. Until recently, LinkedIn didn’t offer an easy or clear way to add a Company Profile. On November 18th, they notified us that we now have the ability to create a profile for your company so we want to share this information with our readers and clients.
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Posted by & filed under Conversion Optimization.

A usability study or usability test is a great way to learn from a sample of real people to provide a better user experience with your web site. When you work closely on a project, sometimes it’s difficult to take a step back and view a web page or site as a normal user would. A fresh set of eyes often sees and can identify the positives and negatives of a web page that those who work on the site every day may be too close to see. Learning the basics of usability testing can get you started thinking about how to conduct your own usability study and how it can help you make your web site better.
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Posted by & filed under Social Media Marketing, Upright News.

The ADCLUB of Cincinnati’s Digital Hub Initiative will be hosting a “Non-Conference” Conference on November 14-15, 2008 in downtown Cincinnati at the Hyatt Regency Hotel along with downtown area pubs. The focus of the conference will be, as DHI says, “all things digital” and the goal is to make this a fun and exciting event for advertising and marketing industry attendees.

I have been asked to sit on an SEO/SEM panel, to represent Upright Communications, and speak about social media and B to C marketing. Also on the social networking panel is Steve Phillips of Purple Trout and Ryan DeShazer of HSR. This panel session will take place from 2:00 to 2:45 on Saturday the 15th.

I’m really looking forward to this event. It will give me the opportunity to share some great information with the community, learn from my peers, and to have a little fun doing it too. It’s exciting that Cincinnati is hosting such a conference, or should I say “non-conference” and I hope this is just the first of many exciting events of its kind.

Posted by & filed under Search Engine Marketing.

We all know that links are important. So important, in fact, that your site probably won’t rank well unless you have a solid base of quality incoming links to your site. When site owners started to realize how important inbound links are, the mad dash to build up those link numbers began. And along with it, lots of shady (black hat) techniques. So now it’s a challenge to figure out what the difference between a good and bad link is. We decided to share some basics of link building in an effort to help you weed out the facts from the myths about link building and to create a better web for all of us.
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Posted by & filed under Content Development, Social Media Marketing, Twitter.

If you’re the slightest bit geeky like myself, you’ve probably heard about Twitter. A few months ago when this micro blog of sorts came out, the general consensus was, what’s the point? You sign up for an account and follow people (which kind of seems like stalking them) and you have 140 characters to “tweet” about what you’re doing. The early days of Twitter resulted in a barrage of “who really cares” info like what someone’s having for breakfast, or that you forgot that your kid was staying late at school today for piano lessons. It became such a phenomenon, that YouTube videos like “Lisa Nova is a Twitter Whore” started popping up.
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Posted by & filed under Search Engine Marketing, Tech Updates.

One step closer to taking over the world… Google announced their new web browser called Google Chrome on September 1st. They even launched a cool little comic book to help explain this new browser. In an effort to provide a browser that runs faster and more efficiently than existing browsers, Google has made a leap into offering yet another product to improve the user experience.The geeks here at Upright Communications have taken Chrome for a test drive and are happy to share our experience. If you’d like to try it out yourself, just go to Google. They’ve placed a link right on their home page to get you to the download for Chrome. (Nice marketing technique Google). (more…)

Posted by & filed under Search Engine Marketing, Tech Updates.

Google recently launched a cool new tool called Insights for Search which allows you to compare search patterns and trends across regions, categories, and time frames. With this tool, you can gain a lot of useful insight into what people are searching for, where they’re searching for it, when they are searching for it, and what related keywords are also popular.
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Posted by & filed under Search Engine Marketing, Web Analytics.

It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is searching for – or even clicking on – then it’s just a waste of time to work to get that ranking.
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Posted by & filed under Search Engine Marketing.

The long tail effect is what happens when your site starts ranking for a ton of keyword terms that you didn’t really focus on optimizing for. What’s cool about the long tail is that it can account for half or more of your traffic from the search engines. That’s right – 50% or more of your total traffic can come from keywords that you never even tried to rank for. Wow… kind of makes you stop worrying so much about that one ranking for that one keyword, huh?
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Posted by & filed under Search Engine Marketing.

I wish I had $3.75, so I could at least buy a gallon of gas, for every time we’ve met with a prospective client that just had a new website built, only to find it was nowhere to be found on the search engines. The websites were generally well branded, had a good look & feel, were easy to maintain, and maybe even employed some creative conversion tactics. The problem was that no one considered the search engine compatibility of the site during the entire design process. So, how can this be avoided?
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