Upright Quoted in 2010 CareerRocketer.com Advice Column
CareerRocketer.com published Upright’s advice! Is your career a perpetual “countdown to blast-off”? Well our friends at CareerRocketer.com have the remedy. Their website functions essentially as an advice column for job seekers, personal branding enthusiasts, and career developers. Why is this site vital? Because the job recruitment process has changed so radically over the past 5 … Continued
Facebook How-To: Send a Note to Fan Inboxes in 2010
UPDATE: THIS FEATURE IS NOW UNAVAILABLE IN FACEBOOK. Are you an administrator of a Facebook Fanpage? If yes, you know Facebook features are constantly “tweaked.” The basic capabilities for posting data and reaching fans stays consistent, but the methods change sporadically, just to keep us crazy. For months, business owners have flooded Facebook message boards … Continued
Donate to Relief Efforts in Haiti
In the wake of the 7.0 magnitude earthquake that devastated Haiti Tuesday, the US State Department advises that immediate aid should be in donation form. Travel to Haiti (especially its ravaged capital, Port-au-Prince) is very difficult, so it’s best to donate to groups that are already on the ground working in the region. Even $5 … Continued
How Your Page’s Meta Description Affects Personalized Search
Remember when Google announced that your page’s meta description was no longer used in their search algorithms? Google hasn’t completely changed decision to discount meta descriptions as a ranking factor; however, meta descriptions CAN affect your personalized search results. This change reflects just another Google algorithm update.Last year alone, Google changed their algorithms over 360 … Continued
2010 Google Places – Become a Favorite Place (Like Upright!)
Last week, Upright Communications received great news from Google. Have you, too? A letter stated that in 2009, thousands viewed the profile of our Cincinnati, OH headquarters in Google Places (formerly Google Maps). Now, Google Places considers our main office a solid recommendation for local users. This notice comes at a perfect time, as we … Continued
Interview for ‘The Circuit’ – Upright SEO Director, Allison Kulage
In November ’09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit. Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter. In the interview, Allison educates readers on: why visitor behavior is #1 the “three-legged stool” … Continued
Create a Facebook Business Page in 2009 that Pops
Facebook, with more than 300 million members, amounting to more than 160,000 new users every day, makes it the third most trafficked website on the internet. What better reason to utilize this as a marketing tool. In order for you to generate the most energy from your customer base, it’s important to follow these important, … Continued
Get Your Business Ready for the Holidays
Step 1: Offer your valuable clients discounts, coupons and even giveaways. As you very well know, the Christmas season tends to get expensive. Earn your clients’ trust and approval by offering them a compelling incentive to keep coming back for more. Step 2: Be sure to post a Tweet on Twitter regarding your Holiday Marketing … Continued
Job Seekers: Use Key Words in Resumes
Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers. With high volumes of job applicants and the benefits of evolving technology, many businesses … Continued
Share Twitter “Tweets” via LinkedIn Profile in 2009
Twitter and LinkedIn have teamed up. A new LinkedIn feature enables a tweet from your Twitter profile to also appear as your LinkedIn status message automatically. Upright blogger & SEO Director Allison Kulage first mentioned this new feature in her webinar last week. Now, we can share online articles with business contacts or take Twitter … Continued